According to an article “Build A Great Web Experimentation & Testing Program” of Avinash Kaushik who is the author of Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, there are 7 recommendations of how to build a successful testing program: 1. First get over your own opinions: If we are running the program it is important that first we get over yourself. If we are going to convince everyone else that testing and validating opinions should be a way of life, we should first truly drink the kool-aid. Bottom line, we will get a receptive audience and change minds much faster, because we are willing to “open the kimono”. 2. State a hypothesis, not a test scenario: The golden rule is: Always start with a hypothesis, not test details or test scenario. If people come to us and say, I want to run a test different box shots, can you swap this image with text, we should try different promotions etc; and then we should turn to the person and say “what is your hypothesis.” It is amazing how many times people are taken aback by that. Mostly because we as humans don’t want to put that much thought into anything. The magic of this question is that it forces people to take a step back and think. They might come back to us and say “my hypothesis is this… or my hypothesis is that…” Bottom-line: Two great outcomes: 1) we can now contribute to the creation of the test, rather than just starting with a “I want you to do this” 2) In every well-crafted
understanding as to how you will initially do any kind of testing alongside design a program for the
1) When dealing with a stubborn audience, you need to appeal to their opinions before you appeal to your own
designing an experiment, we have to design an experiment and we need to confirm the
Be sympathetic to the views of others. It may not be your viewpoint but everyone is entitled to their own opinion.
Consider possible reasons your audience might reject your ideas. Address anticipated audience objections to your proposal.
1. Make sure that you understand the objective of the lab(s) and the requirements for successfully performing them.
Select one (1) project from your working or educational environment that you would use the hypothesis test technique. Next, propose the hypothesis structure (e.g., the null hypothesis, data collection process, confidence interval, test statistics, reject or not reject the decision, etc.) for the business process of the selected project. Provide a rationale for your response.
We aren’t going to agree with everyone all the time, but we need to make sure everyone’s voice is being heard. After that person is heard, than you can be heard.
I learned that testing was one of the most important thing for a team before the launch of actual product or service in the market.
persuade the reader to adopt a particular way of thinking. The feature article poses the
The first step is to locate and define the problem or desired research issue. The second step is to formulate a hypothesis and decide which method of hypothesis testing should be conducted such as exploratory research, descriptive research, or causal research. The third step is to collect data as primary of secondary such as surveys, observations or rely on other methods such as the census. The forth step is to
The fourth strategy is to be reasonable. Admitting your wrong is a big step in being more reasonable. Having the ability to hear what other people’s opinions are, and letting their opinions change your views is key in becoming a critical thinker.
4: We are finding our own voice, defending every statement with “It’s my own opinion and you cannot question it.”
First of all. I learned research methods from the video lecture. That is the first time I've heard about a detailed explanation of research methods. I was really interested in it because it is very important for us. The higher education level we are, the more research we need to do. As what I've learned, research has seven methods. The first step called: “defining the problem”. That means at the really first time when we do research, we should know what we want to know via this research. We need to come up some research question in our mind. The second step called: “reviewing the literature”. In this step, we should read some previous studies which are related to our topic. The literature must be trustable, and for journals, peer review is the better choice. The third step called: ” forming a hypothesis”. This step tells us after we are familiar with the previous research, maybe we can form a hypothesis in our mind. Actually, I have a little question about this step. Is this hypothesis based on the gap in the previous? The fourth step is choosing a research design. This is a step that organizes our research method. We need to think about who is the participants, when and how well we collect data. The fifth step is collecting the data. This step is kind of do your research plan what you prepared in the fourth step. There are many ways we can choose to collect data. Such as questionnaires, online survey etc. Next step is analyzing the data. This step is kind of tell the readers our research results. For here, we should determine if our hypothesis was true, false, or inconclusive. Also how the result similar to your thought. The final step is drawing conclusions. I think this is the most important part because you
The Report that is generated by the Tenon Webtool not only helps the user to understand the accessibility issues but also helps the developer or manager of the website to make corrections to improve the accessibility of the webpage. In the below Figure 4, we can see the option of Recommended Fix which provides solution to the issues faced in the webpage