Building An Online Empire : Online Marketing

2083 WordsAug 5, 20159 Pages
Building an Online Empire: Online Marketing Kevin Yeske Introduction………………….….…4 Getting Started ……………….….… Start Planning a Website ……………….. Building Your Website………………….….... Content Marketing……….…….. Blogging ……….……..……….…….. Marketing with Social Media ……….…….. Tracking Your Success ……….…….. Search Engine Optimization ……….…….. TABLE OF CONTENTS: “Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers.“ - Scott Stratten CHAPTER 1: Introduction // Page 4 I am living proof that ones does not need to have any fancy college degrees to do well in the world of online marketing. When I was first presented the offer to learn about online marketing I was 17 years old, and a close family friend I had was over explaining what she did for a living - Internet Marketing. Needless to say I was intrigued when she started talking about how people could make thousands of dollars on a weekly basis simply by displaying an ad on a website or even by advertising for companies to help them sell products. I quickly asked her if she could show me how she got started with business. She was a little reluctant at first but after enough pestering at the dinner table she told me she would teach me the basics. I was ecstatic because not only was I learning something that could turn into a career, but if it went as planned would be a serious income earner. Despite my lack of
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