Building Blocks of Competitive Advantage

The company markets its unique products to youth markets which it feels are underrepresented and inadequately reached by its competitors. The company uses innovative and creative, and it effectively set Jones Soda apart from the competition. By allowing consumers to assist in package design, Jones Soda became a brand that concerned itself more with the consumer than with the actual product. This has made consumers feel more relevant, has given them a sense of ownership over the brand, and has encouraged customer loyalty. Due the field is so competitive with several ways to stay competitive in their designated field. Through distribution, brand name, brand image, price, labeling and packaging, advertising, quality of the beverage, and new ideas they have accomplished this. Jones Soda competes for customer appreciation, retail shelf space and for marketing focus by their distributors, who also distribute other beverage brands. Jones Soda currently distributes their products in several retail outlets. These outlets include Barnes and Noble, Panera Bread Company, Cost Plus World Markets, Starbucks and Target Corporation. As well as these mature locations, Jones Soda also distributes to other independent vendors.

Aggreeing with a tour company may get a lot of visitors to hotel. Also, there is always one another hotel around one known hotel. This lucky one could gain recognition by partnering with a neighboring attraction. In today's technology, consumers are able to book their hotels by reading feedbacks and evaluating prices online. The success of a hotel often depends on how it uses key factors like customer service, advertising, cost control and product differentiation. Customer service is an significant part of the hotel experience for customers. Hotel service starts from the front-desk worker serves, as the gatekeeper of the hotel. This employee provides the customer’s first and last impression. They should create a warm and welcoming atmosphere while they meet their customers. There may be problematic situations during their stay. In that case, from gatekeeper to hotel manager, who is responsible with their comfort will need to listen carefully and understand what the problem is and then handle the situation. Thus, hotels achieve a critical success factor by ensuring the staff is knowledgeable, polite and capable of solving any conflicts that may arise at that point. Providing quality service also includes remembering the names with

The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)

So what is the most important thing in a restaurant? You’d think it would be food. In a talk given by Thomas Keller, a restaurant owner, about what excellent food does to a restaurant, Mr. Keller talks a lot about the quality of food, and a customers experience. The experience that one has in a restaurant is something that should be completely about the consumer. If the consumer does not have a good experience at a restaurant, there is a good chance that he or she will not come back. The quality of the food at a restaurant can depend a lot on the quality of ingredients. It’s important to always have the

In terms of core competency, Nike 1) provides high quality durable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completes customer satisfaction while maintaining quality manufactured items at a competitive price.

Unit Code ACC101 ADV101 COM104 ECO101 HOS101 IND101 MGT101 MGT102 MGT103 MKT101 MKT102 MKT103 PRN101 TOU101 ACC201 Fundamentals Of Management Accounting and Business Finance Understanding Advertising Sound, Vision and News Economics In A Business Environment Introduction To Accommodation Management Industry Practices Management Principles and Practices Introduction To Hospitality, Tourism and Events Service Industry Theory Understanding Marketing Introduction To Consumer Behaviour Marketing Communications Understanding Public Relations Tourism Theory and Practice Introduction To Applied Finance Textbook Accounting Business Reporting for Decision Making Advertising: Principles

When the business treat the customer and greet them with respective manner, it will make the customer come back again to the business. And when the business seeks to resolve problems and issues, customer remains the confident in the company and continues the business relationship. In addition the happy customer will spread positive word of mouth about the business. This will increase more customers to the business.

Quality embodies our basic philosophy of doing business and that is why it is in our founding truths. Our goal is to put a YUM on people's faces around the world, therefore, we must exceed our customers' expectations every day in every one of our restaurants by providing the highest quality products and service, in surroundings that are clean, attractive and comfortable.

“Quality must provide goods and( services that completely satisfy the needs of both internal and external customers. Quality serves as the "bridge" between the producer of goods or services and its customer.”

B – Discuss the generic competitive strategy you selected for your company. Include the following in your discussion: What actions were built into your strategic plan to achieve competitive and financial success with that strategy. Why you selected the strategy you used.

In this case when referring to the technical quality of the service it is in regards to the quality of the food produced. This is supported by (Sulek & Hensley 2004) who found that for customers, when comparing all aspects of a dining experience, including the service quality, food quality came out on top as the most important dimension of the restaurant experience in terms of customer satisfaction.

Volkswagen goal is to become the ecological and economical leader in the automotive industry and to be the world’s leading automaker by 2018. Volkswagen has four main objectives through which they will achieve their goals.

1- Innovation is important because it allows differentiation from competitors, manufacturing is easier and more flexible, the bar for competition is raised, and there is greater market segmentation.

In the Travel & Tourism industry the success rate of the business depends on the quality of service and whether the customers are satisfied by the services

Service is the most important aspect when it comes to handling a hotel. A hotel’s main objective is to provide the best service and tend to all of the guests’ needs and requirements. If there is no service then there would be no business. When running a business, the costumer is always placed first. Poor services can results in a complaint from a guest. But that complaint can be used to better the business in the future.