Building Customer Value: Question and Answer

B. If selling on value, what “value” are you planning to sell (Quality, Product Specs, Delivery, a trusted brand)? Use the Market Information Report (Product Dimension Preferences and Product Dimension Sensitivities tables) to explain your decision.

7. Describe the four elements of the marketing mix. What roles does each element play in delivering value to customers?

b. How does the mission relate to the type of products the company sells? (1-3

3) How do intermediaries add value to the products they distribute? Find an example of a distributor that adds each of the six types of utility.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

2.A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products. What type of statement is this?

2) Which of the following is NOT a step that might be used to improve the quality of a firm 's marketing intelligence?

2. A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products. What type of statement is this?

the goods offered by this establishment. That is, take any two goods or groups of goods

The product will be characterized by a series of elements, some of the more notable of them including:

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

5. Identify the three categories of tangible resources, and provide an example for each category.

2. There are many ways to differentiate the product or service and many buyers perceive these differences as having value

Marketing improves people’s living standard, according to a statistic state that the GDP of Australian has a growth rate from 2010 (2.25%) to 2014 (2.73%), and it is forecasting to increase in 2016 ("Australia - Gross domestic product (GDP) growth rate 2020 | Statistic", 2016). A growing trend of marketing creates more work opportunities for people. Based on that, more people operating marketing activities successfully for a business, and the total output of the business tend to increase significantly while the worker’s salaries increase. It rises the national income in a long- term ("Importance of Marketing for the Economic Development of a Country", 2013)

Product: This is the most important thing in the mix, the physical product or the service that the entity is offering for sale to the public. Alpha ltd will need to market this to the customers by telling them the unique features and benefits the product has to offer as Alpha ltd did