Building Loyalty, Quality, And High Quality Entertainment

The criteria I have chosen for choosing a weekend cruise to The Bahamas suggest that I should depart from Miami following the weekend starting Friday December 5 to Sunday December 9, in a cruise ship capable of accommodating a minimum of 1500 passenger with a max of 2000 passengers. The cruise ship shouldn’t be older than 10 years if never renovated. If renovated it should be 5 years from the date renovation was finished. The entire cruise for two should not exceed $600. My recommendation for the weekend cruise to The Bahamas is option 3 or ship 3. According to the criteria I assign for this cruise, ship 1 (The Bahamas Paradise) is the more indicating to travel on. Apparently fits the criteria with the exception of the

Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all.

Carnival is “The World’s Most Popular Cruise Line” with 24 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Europe, and Bermuda. Carnival’s success is attributed to its marketing program directed towards

Carnival Cruise’s, Disney Cruises and Norwegian was the only other clear competitors to RCL but in terms of subsidiaries Crystal Cruises was the only direct rival in terms of size and scale and position in the industry but in analyzing the demand increase from 1999 to 2001 a 16.7% increase in demand showed that Celebrity cruises had to maintain their position as a luxury brand to continue being a major player in the industry. The demand was strong and the competition was average, as it relates to entries to market the cruise line industry requires multiple stipulations and regulations required thus unless one of the major players mentioned above acquired a smaller cruise line to increase in operations and services Celebrity’s position was relatively strategic and smart. The competitive landscape was relatively small so quality improvement process should be the main focus during this time, they already created the process needed to offer superior service thus tweaks such as management training, career progression programs and increases in standard of performance programs would set Celebrity’s consistent quality assurance position in the industry to better

Customers are the backbone of every business which is why building a solid relationship is essential to the success of every business. In order to remain competitive companies must be able to meet the needs and wants of their customers. With new hotels and casinos on the rise in the Caribbean, the hotels and casinos operated under Diamond Cluster Entertainment are struggling to remain competitive. Their competitors are making themselves known via social media and other online marketing strategies. This company is ignoring the importance of social media which is why they are struggling to remain competitive and build a solid relationship with their loyal customers. Their competitors are also investing in loyalty programs that offer customers free rooms, room upgrades, casino credits, and other perks.

Isom determined that many people were very concerned about developing good health habits, yet they seemed unable to break away from their old habits because of the pressures of day-to-day living. She reasoned that they might have a chance for much greater success in a pleasant and socially supportive environment, where good health habits were fostered. Accordingly, she established Health Cruises, Inc., hired 10 consulting psychologists and health specialists to develop a program, and chartered a ship. DeForrest Young, a Miami management consultant, became the chairperson of Health Cruises. Seven of Isom’s business associates contributed an initial capital outlay totaling more than $250,000. Of this amount, $65,000 went for the initial advertising budget, $10,000 for other administrative expenses, and $220,000 for the ship rental and crew.

Monterey developed a loyal following, but increasingly she became an anachronism as MSC first acquired and then began to build new generations of large cruise ships. Finally, in the summer of 2006, boiler problems began to interfere with her operations and by fall Monterey was on her way to India to be scrapped. Few would have ever predicted that the little, single-screw ship, converted from a Government-built freighter, would become so popular and operate for so many years as a luxury cruise

Carnival is a leader in the cruise industry and it’s highly likely that the consumers would select this company; as it is also a branded company recognizable on the market it allow the process of word of mouth that lessen the power of the consumers from their self.

The guideline plan of this exploration paper is to show the significance of consumer loyalty in the Door Supervisor. The Door Supervisor being the exceedingly aggressive field that it is, having the capacity to satisfy client desires and requests turns into the most key component keeping in mind the end goal to get supportable development and net revenue (Bateson, 1991). This examination paper will attempt to think about and investigate the measures taken up by the Door Supervisor in U.K to satisfy the needs of its customers. It would likewise set up the part consumer loyalty plays in the accomplishment of Door Supervisor. In spite of the fact that already a considerable measure of examination has been directed in this field this exploration would build the learning about the significance of consumer loyalty in the development of the business.

Our first alternative states to have 401 Games add online sales to their website. 14 of the competitors already have online sales as shown in SWOT 1. This would be a major opportunity because online sales are increasing in this industry too (SWOT 1). 401 Games can still offer very competitive prices for their products offered online. Another big advantage of this option is that it can boost sales tremendously. When 401 Games doesn’t have a game in stock, they recommend the customer go to a competitor to buy it, with online sales, 401 Games can refer their customer to their website and have them order it online. Then, the customer would get the game as the same great price and it would be shipped directly to the customer without the hassle of them having to come into the store again.

Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. Furthermore, Carnival Cruise Lines are successful because they have a clear vision and a commitment to their brand essence,

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

At the end of the 1960’s, Wilhelmsen and Stephan came up with the profitable idea that the wealthy residents of Florida will consider paying top dollar amounts to cruise to the Caribbean Islands as a great alternative for a week or weekend getaway. After proposing this idea to Norwegian entrepreneurs, Royal Caribbean Cruise lines, was born.

The company began operating casino cruises in southeast Asia, building up a fleet of 18 ships with more than 23,000 beds. By the end of the decade, Star Cruise was already the Asia Pacific region's largest cruise operator. The acquisition of NCL Holdings and its Miami, Florida-based Norwegian Cruise Lines in 2000, helped position the company as one of the world's top three cruise line operators.

In 1822, the very first cruise line, known as the Peninsular & Oriental Steam Navigation Company, was founded by Brodie McGhie Willcox and Arthur Anderson, both experienced in the shipping industry. Its first ship was the 206 ton paddle steamer called the William Fawcett, which was first deployed in 1835 from London to Spain and Portugal. More recently, in the 1960’s and early 1970’s, three of the world’s largest cruise lines were established. The first one, Norwegian Cruise Line, was introduced when airline travel was becoming increasingly popular. The cruise industry declined significantly from this competition. The second cruise line, Royal Caribbean International, was also experiencing the same challenges as