Building an Innovative Workplace –New Strategies in Gen Y Recruitment

1457 Words Jan 16th, 2013 6 Pages
Building an Innovative Workplace – New Strategies in Gen Y Recruitment
Executive Summary

Introduction
The purpose of this study was to uncover the elements of cutting edge, culturally competent global Gen Y recruitment strategies. For this study, JBC collected data from 50+ multi-national companies and current academic scholars. JBC then synthesized the most cutting-edge recruitment processes to create this report. This study is unique in that it examined current practices and theory across functional areas, including HR, Diversity, Recruitment, Social Media and Global Human Rights. Table of Contents 1. Recruitment Strategy – Networked Approach 2. Implementation – Three Steps in Global Diversity Recruitment 3. How to Tailor
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• Location, Location, Location – Look in new places for talent across regions. For example, NGOs/minority organizations can act as “relationship brokers” for new candidates. Also, cast a wide net in regards to location by focusing recruitment efforts in large, medium and small cities, as well as rural areas for Gen Y talent. • Diversify On-Campus Recruitment – Deploy diverse teams for recruitment presentations, workshops and career fair days. Gen Y candidates are looking for current employers that they can connect with and relate to on a deeper level. Is your recruitment team fluent in “Gen Y”? It is vital that on-the-ground recruiters can connect with and relate to a Gen Y audience. Quick Tips: • Communicate through multiple, regionally appropriate, methods of communication, including email, text, phone, social networking tools – and local equivalents. Use methods that are accessible and affordable to potential candidates in that region. • Provide recruiters with a social media toolkit. Make sure they have the ability to blog, chat, text, etc. with potential candidates. • Engage families+friends in the recruitment process. Gen Y’ers listen to their families and friends – get everyone on board!

Gen Y Recruitment

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Building an Innovative Workplace – New Strategies in Gen Y Recruitment
Executive Summary

3. How to Tailor Recruitment for a Gen Y Audience (continued)
• Modernize Follow Up Communication – Gen Y has grown up utilizing technology as a

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