Building the Boeing 787

The Boeing Company designs, develops, manufactures, sells, services, and supports commercial jetliners, military aircraft, satellites, missile defense, human space flight, and launch systems and services worldwide. It operates in five segments: Commercial Airplanes, Boeing Military Aircraft, Network & Space Systems, Global Services & Support, and Boeing Capital. The Commercial Airplanes segment develops, produces, and markets commercial jet aircraft for various passenger and cargo requirements; and provides related support services to the commercial airline industry. This segment also offers aviation services support, aircraft modifications, spare parts, training, maintenance documents, and technical advice to commercial and government customers. The Boeing Military Aircraft segment researches, develops, produces, and modifies manned and unmanned military aircraft, and weapons systems for global strike, vertical lift, and autonomous systems, as well as mobility, surveillance, and engagement. The Network & Space Systems segment researches, develops, produces, and modifies strategic defense and intelligence systems, satellite systems, and space exploration products.

The Boeing Corporation is the world’s leading aerospace company and is the largest manufacturer of commercial jetliners as well as military aircrafts. Boeing has teams that manufacture missiles, satellites, defense systems, and communication systems. NASA turns to Boeing when they need something and Boeing operates the International Space Station. Boeing has a broad range of capabilities and skills, which is probably the reason they are the world’s leading aerospace company. With the Boeing headquarters in Chicago, more than 170,000 people in 70 different countries find themselves employed with the corporation and

Boeing corporations is an American based Multi-National-Corporation that designs, produces and distributes both military and commercial Aircraft. As a Multi-National-Corporation, Boeing has offices and factories in different countries and have a centralised head office in Chicago where they coordinate global management. One of Boeing's flagship products is the Boeing 787-Dreamliner which is a mid-range commercial aircraft. The Boeing 787 is one of the latest Boeing Products that demonstrates the principals of a Multi-National-Corporation. It sources components, from 7 different countries, as well as utilising research and technology facilities across 20 countries worldwide.

The two main units operated by the organization are Space and Security, Commercial and Defence aircrafts. Boeing also exports various products and services through its subgroups, Boeing Engineering,

Boeing is part of the Aerospace and Defense Industry (A&D); at $68.7 billion in sales in 2011, it is the largest company in its global peer group.

In a strategy similar to that of Airbus, Boeing absorbed its largest rival, McDonnell Douglas, in 1977. Boeing’s newest entry into the market is the 787 Dreamliner, a revolutionary jetliner manufactured with up to 50 percent composition materials and designed to increase fuel efficiency and reduce environmental impact. The aircraft has suffered several problems since the first model rolled off the line in 2007, most notably with the lithium-ion battery pack. These issues were resolved in 2013 and Boeing expects the 787 to be incredibly successful due to new demand for super-efficient airliners, a result of rising global fuel prices. Boeing is the wworld’s largest aerospace company, and the leading manufacturer of commercial jetliners and military aircraft combined. The company designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. They are a major

Boeing’s management plan shows determination to improve through creation of new more members of their airplane family (commercial airplanes). This would also be achieved through integration of military platforms, systems for defense and the war fighter by use of network-centric activities. Boeing plan is also inclusive of creation of improved technology to solve problems across all business units. Boeing plans to e-enable airplanes where automation is the key to this development. Finally, Boeing is determined to arrange for financing solutions to its customers. Through this it will be able to attract more potential customers. Moreover, it can also be able to establish a better relationship with its customers through provision of incentives and sales promotion.

THE BOEING COMPANY: STRATEGIC AUDIT I. CURRENT SITUATION A. Current Performance Boeing performance has been outstanding for the past few years. Their Return on investment rose from three percent to 6 percent from 1998 to 1999, but it did drop to five percent in 2000. In 1996 Airbus claimed 42% of the market share, while Boeing had 64%. Boeing is looking at falling below the 50% mark. Boeing's profits have been doing quite well. They have risen drastically in the past few years, which can be seen in the profitability ratios. Boeing is doing fine when it comes to profitability, even though they have dropped slightly since 1999.

Boeing Company has been and is still at the forefront of the aviation industry. The late 1990s were a time of trial and transition where the company encountered and overcame a number of

The Boeing Company is one of the largest aircraft company’s worldwide and supplies its products to customers globally. Boeing commercial airplanes are dedicated to being a leader in the commercial aviation industry by offering airplanes and services that deliver greater design, efficiency, value and more flying experience to their customers. Boeing customers’ are located in roughly one hundred and fifty countries with operations and employees in 65 countries. Boeing is involved in manufacturing, service and technology partnerships with companies and governments worldwide, and contracts with more than 20,000 diverse suppliers and partners. Boeing delivers the largest support and services to its customers worldwide.

The Boeing Corporation is one of the largest manufacturers in the world. Rivaled only by European giant Airbus in the aerospace industry, Boeing is a leader in research, design and manufacture of commercial jet airliners, for commercial, industrial and military customers. Despite enjoying immense success in its market and dominating an industry that solely recognizes engineering excellence, it is crucial for Boeing to ensure continued growth through consistent strategy formulation and execution to avoid falling behind in market share to close and coming rivals.

Boeing was the sales leader of the airframe industry, as well as one of America’s leading exporters. It had built more commercial airplanes than any other company in the world. Sales in 1981 were $9.2 billion; of the total, $5.1 billion were ascribed to the Boeing Commercial Airplane Company, the firm’s aircraft manufacturing division. Other divisions produced missiles, rockets, helicopters, space equipment, computers and electronics. History The Boeing Company was founded in 1916 by William E. Boeing, the son of a wealthy timber man who had studied engineering at Yale. In its earliest days, the company built military aircraft for use in World War I. It began to prosper in the 1920s and 1930s, when the civil aviation market expanded, primarily because of the demand for mail carrying. At about that time, William Boeing issued a challenge

division, Boeing Integrated Defence Systems. Boeing is the world largest aircraft manufacturer and the third largest aerospace and defence corporation by revenue. Boeing is the biggest exporter by value in the United States. This company is engaged in a trade war with its main competitor, the European consortium Airbus. Boeing Products Boeing’s products include commercial and military aircraft such as: the 737, 747 (which was the largest passenger plane until the Airbus A380), 767 and 777 families of airplanes and the Boeing Business Jet; the F/A-18 Hornet used by the United States Navy. Furthermore the products range is big, from services that contain weapons, electronic and defence systems, satellites, advanced information and communication systems, launch systems, and

As the world’s largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security system, Boeing puts a lot of efforts and innovations in its products and services. These include commercial and military aircraft, satellites, weapons, electronic information and communication systems, and performance-based logistics and training.

to meet its customers’ needs worldwide. Boeing is diversified as it consults operations all over