Bureaucratic Rationalization

The film introduces the concept of McDonaldization to the food companies. McDonalds first introduced this concept in the first fast food chain; the idea was to make the restaurant more efficient. In the 1930’s, McDonalds own a very successful chain of restaurants, but they McDonald brothers wanted to expand their brand; while doing this they would revolutionize the restaurant industry. They would hire employees to do only one just, such as cooking the fries, and this would be the only thing the employee would do all day at work. The purpose was to be able to get food out faster and hire workers for lower wages because of the small amount of responsibilities the worker would have. The restaurant would fire all the extra employees and simplify the menu, and then the first fast food restaurant would be born. The concept of McDonaldization spread to many other restaurants and is still in use today. The idea of McDonaldization also made its way to meat packing companies; the assembly line concept will be used. Employees do the same demeaning task all day, and their pay reflects the low level of creativity. Many other businesses have incorporated the idea of simplifying decisions and decreasing the time it takes to make a sale. Think about the mall, every store is laid out and organized in a manner where

The fifth narrative “Street-Level Bureaucracy: The Critical Role of Street-Level Bureaucrats written by Michael Lipsky in 1980 whose ideas can be observed in the Reforming the Government School of though. The reading analyzed the significance of the actions of public workers to determine discretionary judgement when delivering services to the public. Government workers are the face of the government and the representation of the conditions of policy to the people. The problem that government workers face is the constant changed in policies and procedures that tend to directly affect the demands of citizens and services. Lipsky argued, “They are constantly torn by the demands of service recipients to improve effectiveness and responsiveness to improve effectiveness and responsiveness and by the demands of citizen groups to improve the efficacy and efficiency of government services” (p. 402). The function of government workers is usually questioned by citizens since they feel that any decision of street-level bureaucrats scan affect the stability of the people’s lives. In addition to the problems in relationships with clients, the increased in administrative cost for the government’s services was questioned and placed under scrutiny.

Max Weber used the bureaucracy to represent how the society changes over time whereas Ritzer sees fast food restaurants as a better way to describe how societies change and become more of a contemporary thought pattern. Ritzer understands McDonaldization as a process in which it is slowly taking over the world, he says it can be summarised by just one small quote “the principle of fast food restaurants are coming to dominate more and more sectors of the American society as well as the rest of the world” (Ritzer 2008). He states that the past, present and future of McDonalization has appeared from the iron cage to fast food restaurants which shows that rationalisation is still developing, the iron cage is a way to describe it in the past and McDonaldization helps to describe it in today’s society, rationalisation will continue to progress until other contemporary sociologist find different ways to define it. Although McDonaldization offers many advantages as it gives customers quick food at low prices it also has disadvantages just like the bureaucracy they both suffer from irrationality, like fast food restaurants a bureaucracy can be a ‘dehumanising’ place to work and be served by. Many things are developed by technical devises rather than the human hand (Wynyard 1998)

“The ‘McDonaldization’ of Society” George Ritzer explains what rationalization does to a community. In this essay the word rationalization can be condensed to making a society more efficient. Using the fast-food chain McDonald’s to symbolize the American culture, Ritzer efficiently conveys his idea. Ritzer focuses on five key aspects -efficiency, predictability, quantitative results, technology and control- to show the role that rationalization has on America.

McDonald’s is a drive thru restaurant where customers need to wait in line to order as well as pick up their food. This is likely the most dehumanising aspect of the company since they treated people as parts of an assembly line. Moreover, routinization such as maximising managerial control can be found in McDonald’s and it is related to the idea of Taylorism. Where Max Weber used bureaucratic model to describe the movement of the shifting society, George Ritzer believed the operation of fast food restaurants have become a more suitable contemporary paradigm in modern community. Therefore, Ritzer introduced his idea of McDonaldization in 1993 and it comprises four key dimensions: efficiency, calculability, predictability, and control. Among these components, ‘control’ represents workers become standardized and nonhuman technologies would substitute for them. He declared that the principles of fast food restaurant would dominate more and more regions of American society and throughout the world. In fact, apart from food industry, McDonaldization expands all over the world which include bookstores (B.Dalton’s) and toy stores (Toys R Us) (Ritzer, 1993:1).

Its three main characteristics are that it has a division of labour, hierarchy of authority, and an impartial and impersonal application of rules and policies (www.faculty.rsu.edu/Theorists/Weber/Whome.htm). Thus, from that definition of a bureaucracy, one would conclude that McDonald's is a bureaucracy. The fact that it is bureaucracy is supported by the fact that each assigns workers to a specific job where each worker individually contributes to the overall success of the restaurant by doing his or her job. For example, McDonalds workers are assigned to work at the grill, register, or drive-through window. The restaurant also has ranks while on the job such as worker, shift manager, crew chief, and franchise owner. These ranks demonstrate the hierarchy of authority. Furthermore, the restaurant enforces the impartial and impersonal application of rules and policies.

George Ritzer, in his book The McDonaldization of Society, has given a good understanding of the kind of world we live in. He describes the concept of McDonaldization, which is the process in which the principles that form the basis of McDonalds are greatly influencing the rest of society. McDonalds runs its business on the following key elements: efficiency, calculability, predictability and control by non-human technologies. A fifth element, which Ritzer perceives as a disadvantage of McDonaldization, is the irrationality of rationality. This is the idea that a society which is based entirely on rationality is not a normal human society because humans are not

The environment and the state of affairs in which Max Weber developed the theory of bureaucracy were different from the present welfare states. Modern states are complex and difficult to maintain thus the validity of bureaucracy is questioned in the face of these challenges.

Weber states that organizations regulations are formed by few people and this people are the boss, administration employee who tends to have representation powers (Roth and Wittich, 1968). Weber states that the state tends to use bureaucracy on its people in order to establish authority. Bureaucracy is present in various areas in the environment and once bureaucracy is produced then it becomes difficult to

George Ritzer 's book The McDonaldization of Society opened and exposed one of what can be considered societies major flaws: McDonaldization. Ritzer suggests that in the late 20th century the socially structured form of the fast-food restaurant has become the organizational force representing and pushing rationalization further into everyday lives and individual identity. Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for improving the production of automobiles. His revolutionary idea dramatically changed how many automobiles could be produced and was very efficient.

George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served by them”.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. “Almost every aspect of

While he highlights a lot of positives, he also saw a lot of issues within bureaucracy. Webers’ bureaucracy is a bottom line model that values calculable decision making over all else. Within this model are the people, or parts, that can be replaced if they cause a decrease in productivity. The issue becomes that the rationalized view of bureaucratic systems is unable to see individuals and respond to individual needs. There is a format and if someone does not fit in, or if they begin to fall behind, there is no understanding or support. His argument is that the bureaucratization of our world has made it depersonalized.

Abstract: The theory of bureaucracy was proposed and published by Marx Weber (1947). Although there are some studies on this perspective were discussed before him, those theories did not form as systematic theory. After Weber, the issue of bureaucracy becomes a hot topic in the field of social organization. Almost all well-known scholars such as Martin and Henri have published their views on it. Bureaucracy adapted as the traditional organizational model during industrial society, essentially, bureaucracy could exist rational. This essay firstly will review the principle of bureaucracy in organization based on organizational design perspective. Secondly, it will analyze the strengths and weakness of

Max Weber's theory of rationalization is an extensively studied theory within sociology. Weber’s theory uses the model of bureaucracy to symbolize the constant shifting ways of our society. Rationalization is the process of replacing rationally consistent rules for conventional or rather illogical rules within society. According to Weber, bureaucracy is the fundamental model of rational rule. They are extremely predictable, in both the job process but also labor production. Bureaucracies are more worried with the amount of production than the value of the product itself. Weber viewed this structure as ineffective and completely flawed.

The McDonaldization theory defines the process of which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world (Ritzer 1). Within McDonaldization there are five different concepts embedded into this theory, which are efficiency, calculability, predictability, control and lastly irrationality of rationality. These concepts are not just used in fast-food restaurants, but are becoming more