Burger King : A Great Place For Run A Business, Like Burger Kings Essay

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These numbers show that Littleton is a great place to run a business, like Burger King. It has couples and families living in it with expanding income. Littleton is growing and is a main route with light rail to Denver. Our focus Burger King is located on University Boulevard, one of the busiest roads in the city. It is a free standing building in a strip mall and across the street from Arapahoe High School. On the other side is a townhouse complex. Overall, this is an ideal spot for Burger King.
Direct Competition - McDonald’s, Smashburger, Five Guys, Wendy’s, Carl 's Jr., Jack in the Box, Good Times
Indirect Competition - KFC, Pizza Hut, Taco Bell, Del Taco, Subway, Chipotle, Jersey Mike 's Subs, Arby’s, Chick-Fil-A Economic - In the community, most people can afford to buy food from Burger King because Burger King products are usually less than five dollars. The economy supports the ability to afford the products.
Demographics - Burger King mostly appeals to younger populations and young children. Cultural - Burger King focuses on trying to make their food seem healthier to appeal to the part of society that tries to eat all natural food. Burger King also appeals to those who wish to have a unique experience with the motto “Have it your Way” being their tagline.
C. Overview of the business or organization 's current promotional strategies and practices

The top three current promotional strategies used by Burger King are brand loyalty,

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