Burger King Assignment

Burger King was found in 1953 and named InstaBurger King. Its Head office is based in America, Florida and is a chain of hamburger fast food restaurant. InstaBurger King had financial difficulties in 1954, David Edgerton and James McLamore bought the company and renamed it “Burger King”.

McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.

When traveling East down State street, you will come across Bristol’s famous sign, “BRISTOL; A GREAT PLACE TO LIVE” with bright lights and arrows to point you to Tennessee and Virginia. The sign happens to sit right on the state line dividing Bristol, VA and Bristol, TN. Little do people living outside of Bristol know, is that this great city has a vast history of business, music, art, racing, and food, of course.

Burger King can set their branch store beside the highway or beside the petrol station, when the drivers are tired and hungry on their journey to their destination, they can rest and order the food at the Burger King. Burger King also can open their store in the city and there is no any fast food restaurant nearby. The Burger King can implement the plan 24 hours. This plan can make more people come to Burger King Store consume at the midnight when those people working until midnight. Other than that, Burger King can set the time for discount their product, like 6am to 10am, is breakfast time, all the breakfast style menu will free the coffee with the breakfast set meal. At the 12pm to 3pm is the lunch time, at the lunch time, Burger King will provide the dessert, 6pm to 9pm is dinner time, at the dinner time, Burger King will provide discount for the dinner set meal, we also can set the midnight time to provide the set meal for the people working until midnight. Nowadays teenagers and children like the fast food more than the family restaurant. Therefore, Burger King also can open the branch store at the school, college or

According to the Great Speculations(forbes), On August 26, 2014, Tim Hortons and Burger King Worldwide entered into an agreement under which the two recognized companies joined hands to create the world’s third largest quick service restaurant company.

First, Burger King will experience an increase in revenue after taking over Tim Hortons (Kirby, 2014). The increase of revenue is due to the improved menu resources. However, menu resources will not help Burger King outdo its current competitors like McDonalds. It will only help to improve Burger King position. Improved menu resources perfectly suit the takeover’s new model of concentrating strongly on international growth. Burger King knows Tim Hortons has been trying hard to acquire a base on United States markets for several years now despite highly strong demand in Canada. At the same time, Burger King has been dealing with high competitive tension in the United States fast-food sector. For instance, Chipotle Mexican Grill recently led the country’s fast-casual section.

I asked Jennifer how they got to Burger King, and she stated they took Katie's

I, Tayneata M. Starr, decided to discuss McDonald’s for this strategy report. McDonald’s began in the 1940’s as a “mom & pop” bar-b-que diner in San Bernardino, California by Dick and Mac McDonald (“McDonald’s History,” n.d.). In December of 1948, McDonald’s was rebranded as a self-serve drive-in restaurant (“McDonald’s History,” n.d.). The original menu was comprised of nine items, with the staple product being the “15-cent hamburger” (“McDonald’s History,” n.d.). Today, McDonald’s is a publicly traded organization that operates in the United States, Europe, Asia, Africa, Canada, and Latin America (“MCD Profile,” n.d.). As of December 2015, McDonald’s has 36, 525 restaurants in operation, offering products such as soft drinks, hamburgers,

This afternoon Krista, Lauren, and I went to McDonalds to see if we could observe some kids there. There wasn’t any there so we went to Burger King. When we walked in we sat our stuff down at a booth beside a little boy who smiled at us. When we went up to order another little boy came in and started talking to us in line. He was around 2 years old and kept saying “I.” I think he was trying to say hi, but it seemed like babbling.

McDonalds (McD’s) and Burger King (BK) are key players in the fast food industry and have been competing for many years. They both provide similar food that is prepared quickly for a low price. So what sets them apart? The difference between McD’s and BK is their corporate culture – operational management. The manufacturing method at McD’s follows the “Doing It All For You” versus “Having It Your Way” at BK.

Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free

Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

The three restaurants are succeeding in their value propositioning. What set Burger King apart from their competition is that they

• The phenomenal increase is facilitated by an annual 10% growth in the amount that Americans spent on meals away from home.