Burger King

5869 Words May 10th, 2013 24 Pages
TABLE OF CONTENT | | PAGE | INTRODUCTION | 2 | COMPANY BIBLIOGRAPHY | 2 | ENTRY MODE TO INTERNATIONAL MARKET | 4 | HOW DO CULTURE, MANAGEMENT STYLES AND BUSINESS SYSTEM OF BURGER KING HEADQUATER AFFECT BURGER KING IN MALAYSIA | 7 | ADAPTATION | 8 | STANDARDIZATION | 10 | MARKETING TARGET | 11 | MEDIA STRATEGY | 12 | POLITICAL AND LEGAL ENVIRONMENT IN MALAYSIA THAT AFFECT BURGER KING COMPANY | 12 | SWOT ANALYSIS OF THE COMPANY IN TERM OF THEIR 4PS | | * STRENGHT | 15 | * WEAKNESS | 16 | * OPPORTUNITIES | 18 | * THREATS | 19 | CONCLUSION | 21 | REFERENCES | 22 | APPENDIX | 23 |

INTRODUCTION
The purpose of
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Burger King start operates in Malaysia in December 1997 under Cosmo Restaurants Sdn. Bhd. The first interior concept was the 1960s with featured artists such as Marilyn Monroe, Elvis Presley, James Dean and vintage cars photos. The current concept in Burger King carters for today’s customer requirement for the trendy, modern yet tranquil. Burger King cater to customers who love great tasting burger, their way.

ENTRY MODE
Franchising is the practice of using another firm's successful business model. Typically, the restaurants within a chain are built to share a brand, central management and usually have standardized business methods and practices. The majority of the location of international fast-food restaurant chain Burger King are privately owned, or franchised. Since its inception in 1952, Burger King has used several variations of franchising to expand its operation. By franchising, Burger King was able to control and manage its international business across the world.

Burger King Holdings is the parent company of Burger King and is Delaware Corporation formed on July 23, 2002, before the acquisition of the company by the TPG lead group. A privately held company, it derives its income from several sources, including property rental and sales through company owned restaurants. However a substantial portion of its revenue is reliant on

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