Burger King/Tim Hortons SWOT analysis

A good way to control the risk, Tim Horton uses SWOT analysis, looking for its strengths, weaknesses, opportunities and threats. Strengths and weaknesses are the internal to the company includes reputation, patents, location. Opportunities and threats are the external part of the company which includes suppliers, competitors and prices. External parts are the things that cannot be changed. SWOT analysis uses to maximize the positive influence and minimize the negative influence. When we are looking on the strengths, opportunities are maximized.

An unsuccessful attempt to expand into US markets also puts the companies at risk for experiencing loss in capital. Many new stores will have to be designed and built in the US markets in convenient locations. One must recall that Wendy’s absorbed the company in 1995, and only 11 years later spun it off as its own company again. Wendy’s could not figure out how to successfully expand Tim Hortons in the US, which makes one wonder if Burger King will be any different. It has been proven before through the example of Wendy’s and Krispy Kreme that it is difficult to penetrate markets across borders (Hemmadi, 2014).

Boston Beer Company Mission statement is to “seek long-term profitable growth by offering the highest quality product to the U.S. beer drinker”

Medical Mercy Canada has a good reputation and credibility in Canada. MMC has received "The National Prime Minister’s Volunteer Award" for its Lifetime Achievement. MMC has Canada’s renowned sponsors associated with its famous logo. Reputation, credibility, and goodwill are its assets that can be offered to its prospective affiliations such as Tim Hortons, Starbucks, Cisco, ASML or Best Buy. Tim Hortons is a brand that has been embedded in a Canadian lifestyle which would definitely like to associate with an organization that received the coveted award from Canada's prime minister. MMC with an ensemble of volunteers from various parts of the world has a worldwide reach. In its association with Starbucks, the volunteering organization can generate

Some main strengths of Trader Joe’s are the strong brand image, their employees, organic and private label products, customer loyalty, and offered unique products. Trader Joe’s strong brand image helps them to attract and retain more customers. Their private labels are named according to the background and nationality of food. They offered an extensive line of private label items with brand names such as Trader Joe’s, Trader Ming’s, Trader Jose, Trader Giotto. Due to their strong brand image, they established themselves as a leading retailer of food and non-food items in the US. Americans ranked Trader Joe’s overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader Joe's offered unique and high-quality products from different countries which attract customers to try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe’s). Trader Joe’s claimed that 80% of its customers had attended college. The company described its target market as “intelligent, educated, inquisitive individuals” and they reach this customer by opening store among well-educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand image so they keep coming back. Instead of targeting all customers, they need to target new customers in order to grow their business and to keep being a leader in the retail industry in the US. And also, their employee are valuable assets of the company, who led them towards the further growth of the company, therefore they are treated fairly and trained to provide the nice and friendly service to Trader Joe’s customers. Almost most of the people want to work at Trader Joe’s because they pay more than minimum wage and higher compare to other retail stores. New part-time hires earned $12 per hour and full-time employees earned approximately $50,000 per year which is above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement Saving. Furthermore, they offer good health and others benefits even to part-time employees (Ager & Roberto, 2014).

Tim Horton offers the great quality of items at the competitive cost. Tim Horton operates stores all over the Canada and U.S. and each regional office is responsible for its local franchises. Just in time model ensures that the raw materials are always available to prepare its products. It helps the company to be more efficient and lower cost throughout the process that passed on to customers that helps in the fair pricing of the products. Tim Horton puts great effort to provide services and goods in the way that respects independence, dignity, integration, equality to all the guests including people with disabilities (Tim Horton, 2015). Tim Horton is doing their best to provide best services to their customers including people with disabilities.

Currently, Tim Hortons is one of the largest fast food restaurants in Canada that offers a range of products to appeal a wide range of consumer preferences at reasonably attractive prices. The company’s product line consists of multiple categories which are hot and cold beverages, breakfast, lunch, and snacks. However, I would recommend Tim Horton’s make menu improvements and increases regarding beverages. They can increase the cold and hot beverage variety, especially the tea category as they have limited tea collections by adding products such as herbal, loose, and oolong teas. They should also consider adding chamomile and cinnamon beverages. This will ensure that its customer base will not become bored with the same products and to attract new consumers.

Kroger’s mission/vision statement is “Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health, and personal care items, seasonal merchandise, and related products and services”. It seems as if Kroger wants to be on the top and will not settle for less. They want to dominate the areas that everyone needs which is, food, pharmacy, health, and items that we need. I feel as if this is a strong mission statement because of this. Kroger has a set of goals that they want to accomplish by the year 2020. The first goal it to source 100% of its wild-caught seafood from fisheries that are Marine Stewardship Council certified, in MSC full assessment, in comprehensive Fishery Improvement Projects or certified by other

Comapies selection: Report is covering review of financial performance of Tim Horton’s Corporation. As a benchmark Starbuck Company was selected. Both of the companies operate in the same industry sector, approximately in the same region and provide almost the same service, with the exception that Starbucks products are priced higher.

The main competitors in the industry are all small to medium and large sized purveyors of organic foods. The major threat comes from Whole Foods Market. This firm is best positioned to compete and control a sizable market share due to its growth strategy. Much of Whole Foods Market inventory is a result of mergers and acquisitions of small, independent retailers of organic foods and specialty products (Whole Foods Market History, n.d.). Our competitors that we must pay the closest attention are Whole Foods Market and Trader Joe’s. Although Whole Foods Market has a merger and acquisitions growth strategy; Trader Joe’s surpasses Whole Foods Market in sales—$1,734 versus $934 per square foot respectively; due to higher product costs and failure

McDonald’s has been in business since 1955. It has positioned itself in the market as a low-priced, fast food restaurant focusing on hamburgers and other convenience foods. The company is currently faced with competition from Chipotle, a restaurant which offers fast and healthy Mexican food in the fast-casual dining segment. Both restaurants are competing for customer dollars and while they both offer fast convenience there are differences in their food offerings. McDonald’s has always offered a fast, basic meal at a low price. In comparison, Chipotle offers fresh, quality Mexican food fast at a low price. Analyst have suggested that Chipotle would bring an end to the fast food burger chains that have long dominated the industry. McDonald’s must determine if Chipotle is a competitive threat and if so how to address the threat in the market.

The external forces that could impact the future of Franklin Hinton’s fast food are the develop on a change in the outside of the business and must be a bad influenced to Franklin’s restaurant. There are several factors that will make an impact if the law approves the minimum wage to go up. Some of the external factors that could live a change to any business will be especially competitors. Of course, the outside wages rate will increase making Franklin to may increase the payments to his employees even though their hourly rate is already over the minimum wage. The unemployment rate will increase because employers may be forced cut out hours in order to make a profit.

The future of any firm company lies in its strategies and alignment to the environmental situation for sustainable profitability. In the restaurant industry, MacDonald’s corporation has developed specific strategies that have made it become the pacesetter for other companies. As the industry becomes more competitive, Macdonald’s corporation needs to balance its business-level strategies and corporate-level strategies. This paper analyses the business-level and corporate strategies adopted by MacDonald’s corporations. An analysis for Macdonald’s Competitive Environment will feature the Yum Brands in a bid to compare the performance on Slow-cycle and Fast-cycle Markets.

For the past 5 years, Kroger is making profits every year; however, compared to Publix and Safeway’s 5-year-average figures, Kroger has the lowest profit ratios based on the gross profit margin, operating profit margin and net profit margin. Gross profit margin figures are relatively stable for the past 5 years while operating profit margin shows improvements: 1.4% in 2010 and 2011 while the figure has jumped to 2.8% to 2.9% during the year, 2012 to 2014. The net profit margin shows relatively stable making 1.4% to 1.6% range except for the year, 2011 of 0.7% which is more than half less than the other yearsFor the past 5 years, Kroger is making profits every year; however, compared to Publix and Safeway’s 5-year-average figures, Kroger has

The competition to a chain retail grocery store, such as Kroger, is not limited to other