Burger (Swot)

2028 Words Feb 18th, 2011 9 Pages
GGIESBURGER – THE VEGETARIAN BURGER

A Marketing Plan Submitted to
Professor Virginia Salonga
Of
Colegio de San Juan de Letran

In Partial Fulfillment of the Requirements
For the Course

By

MAXINO, JED ARLO
LEONOR, JOANNA
MENDOZA, MARK
LISING, JESUS
MIQUE, KIM

MK1C

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Introducing the healthier way of eating in a fast food….

BURGER MACHINE’S NEW

GgiesBurger!!!

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The Vegetarian Burger

OUTLINE

I. Executive Summary

II. Current Marketing Situation

III. SWOT Analysis

IV. Objectives and Issues

V. Marketing Strategy

VI. Budget

VII. Action Program

VIII. Control

GGIESBURGER

“Tastes like meat, makes your body fit!”

I. EXECUTIVE SUMMARY

Burger Machine, one of the country’s leading
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| | | |
| | | |
| |· to enjoy good burger without disobeying |· made from meat, dairy and egg alternatives |
|· Religions who do not consider animal |their religious beliefs | |
|consumption like beef or pork (Hindus, | | |
|Buddhists, Muslims, etc.) | | |
| | | |
| |· limited use of animals |· offers meatless and non-dairy meal options |
|· Supporters of animal rights (PETA, PAWS, | | |
|etc.) | | |…

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