Burke's Argumentative Summary

The persuasion is an aspect of the intercultural communication. It is any ideas or action of telling someone to do what we belief. There are three styles of persuasion in differences cultural. There are quasilogical style, presentation style, and analogical style. The quailogical style of persuasion practices by among of Western culture. In this style, the preference is to use the fact and statistic from the expert as evidences. The persuader should connect the logical

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

When someone is persuaded not on facts but on other cues, ex: attractiveness, sound of voice, persuader has special ‘powers’, etc.

The definition of persuasion is the action or fact of persuading someone or of being persuaded to do or believe something, In the play, The Piano Lesson, by August Wilson, persuasion is used by Boy Willie throughout the whole play using Logos, Ethos, and Pathos.

“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88) For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.

Rhetoric is the ancient art of dispute and discourse in which devices are used to manipulate language and efficiently convey the author’s message to the reader. In the “Public Statement by Eight Alabama Clergymen” and the “Letter from Birmingham Jail” by Martin Luther King, Jr., various strategies and styles are used to classify the speaker’s appeal to the audience. Pathos, ethos, and logos are effectively and ultimately achieved through the use of figurative language, allusion, and sentence structure.

All around our society we witness persuasion. Whether it is a certified dentist selling a toothpaste brand in between our favorite shows on TV, or a church group coming to the door and asking for donations. We see little children begging their parents for a toy, promising they will behave, and the parents give in because they just want peace, quiet, and some time to relax. We have heard of college graduates expressing their qualification for the job, and stating facts about the type of service they are applying for. We look right past it, but in our everyday lives we experience, or even use, the three modes of persuasion. These methods to persuade people were made by a greek philosopher, Aristotle. The first mode is known

Every speech or presentation is persuasive to some degree. If you're trying to get listeners to accept your point of view, you're trying to persuade them. Even if you are delivering an informative speech, you're giving your audience the impression that what you're saying is correct. And that too, is a form of persuasion.

Kenneth Burke, a twentieth century scholar, devoted his work to “the definition of man”. His definition includes the notion that man is a symbol using animal, and that our symbol systems mediate reality. Simply, our perception and use of language shapes our reality. In conjunction with this definition, Burke also believed that rhetoric is a symbolic means of inducing cooperation. Rhetoric was not a means of persuasion for Burke, but more man’s way of achieving identification. Identification refers to the way people try to relate to each other and build relationships through language.

Persuasion is used in many different ways. Writers use ethos, an appeal to character, logos, an appeal to logic, and pathos, an appeal to emotion. Anna Quindlen, the author of “Evan’s Two Moms,” uses pathos to get the audience to support equal rights marriage for same-sex couples.

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

For Burke, rhetoric can be about persuasion, but is more than mere persuasion and is more than simply convincing you that an action is right. Rhetoric on a more fundamental level is a way of connecting your intrinsic ideas to a shared extrinsic idea. The process of identification is always about making that connection from the intrinsic to the extensive which Burke says can be done in three ways. The first can be seen by describing or identifying two extrinsic ideas together, which can be seen in the NFL protests by connecting the US flag to patriotism. Secondly, identifying both the speaker and audience, or looking for the intrinsic motivation shared between the speaker and the audience is another way the process of identification works. Identification is also about transcendence, as Burke identifies us with ideals or things larger than ourselves as a way of moving beyond who we are.

For example, many people agree that shoplifting is wrong, because the effects from stealing from another cause more suffering than pleasure for all involved. Persuasion can be used to try and reason with the potential shoplifter so they change their mind and decide not to steal. However, persuasion

An American literary theorist and novelist, Kenneth Burke, once said, “Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.” (Burke) Barack Obama, Martin Luther King Jr. and Fannie Lou Hamer all delivered powerful persuasive speeches that will go down in history. The use of these motivational individuals’ language and persuasion played a pivotal role within the civil rights movement, the movement that achieved the most important breakthrough in the equal rights legislation. We can observe this in the speakers’ rhetoric devices like ethos, logos and pathos.

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which