Burt's Bees Analysis Essay

This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken with this organisation, were researched; the main focus will be to:

Social – Ecological trends: With a focus on sustainability, Burt’s Bees’ natural cosmetics goods are a very good advantage to stay in the market due to the fact that people are paying more attention on environmental friendly goods.

Although the company has been in business for over a hundred years it has encountered several challenges. One weakness is its image. As described earlier this image is not conducive to one to be associated with the kindler, softer side of humanity. Another threat or weakness is the continued outsourcing of manufacturing of parts and accessories into overseas markets and companies. Although, there is no set percentage

The company was recently presented an opportunity by its largest retail customer to significantly increase its share in their private label manufacturing. The prospect of growth was risky, since it

The company is the corporation’s question mark performer and has the potential of becoming a star performer given the limited competition in the market. The company has the advantage of the parent corporation’s 25-year-old positive reputation as a local family owned business known for the quality of their products.

Burt's Bees has the benefit of using every single natural product yet can offer a wide range of things that are sound and stylish. Further, Ocean Cosmetics’s conveyance and marketing are frail. Its products are sold in just a couple of outlets in one US area, the Northwest. Another worry identifies with Carol's capacities to grow her business. In the event that she chooses to accentuate development as an objective, the business could do well. In any case, then again, she has no past encounters (and maybe no instructive foundation) with overseeing development. These weaknesses are frequently connected with little, new ventures like Ocean Cosmetics. Another weakness is that Carol does not presently have a patent on her cream. At last, despite the fact that Carol's relationship with Sage Shipping can be consider a quality, it can likewise be a weakness if, for instance, Sage were to close and leave Ocean Cosmetics without a supplier for a significant number of its ingredients and compartments. Given different sellers exist for makers of skin care products, Ocean Cosmetics would have the capacity to distinguish different suppliers yet it would be a tedious

Sue Monk Kidd's The Secret Life of Bees and Rascal Flatts "I'm Movin' On", both adequately demonstrate that a childhood of guilt can result in difficulty forgiving oneself and others. Overcoming inner conflicts as well as finding a place of belonging and contentment is a result that comes with self-forgiveness. The Secret Life of Bees is a story of a young girl named Lily Owens who, throughout the novel, faces immense obstacles. This novel focuses on the blurred memory Lily has of the death of her mother. In the novel, the reader learns that Lily was only a young child during the death of her mother and her emotionally abusive father, T. Ray, often tells her that this death was all her fault. T. Ray implements the idea that Lily was the one to who had accidentally shot her mother with a gun which causes her to grow up living with the guilt and shame of this traumatic event that took a very valuable life from her. As the plot intensifies, Lily and her strong-willed black caretaker, Rosaleen, decide to escape T. Rays sadistic tendencies and abusive behavior. After deciding to run away from T. Ray, Lily soon finds the Boatwright sisters who had a strong connection with Lily's mother before she died. While meeting the Boatwright sisters, Lily says, "I felt like she knew what a lying, murdering, hating person I really was. How I hated T. Ray, and the girls at school, but mostly myself for taking away my mother" (Kidd 71). This quote shows the destructive effect of being blamed

The company’s products are not selling in the market even after making several changes and reforms in the operation process i.e. experiencing difficulty in gaining traction in the market.

In this case study, we will be analyzing the current position of how well Kingsford is within the marketplace and determine which of the issues are plausible causes in its drop in revenue. We will be creating a comprehensive strategy as well as a marketing plan to evaluate and adjust the matter at hand. First we will begin with identifying the issues and implementing a method to reemphasize the importance of marketing in the business. The goal is to create a marketing plan that will add value to Kingsford’s market share, sales, and profitability.

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

I recommend on a rebranding strategy to increase and strengthen the brand with the long term aim of expanding the brand within the mass market. I believe that the number one issue for Burt’s Bees’ is to grow the brand without compromising the product i.e. ingredients. Burt Bee’s can still use the concept of the “for the Greater Good” but with much better

The Clorox Company’s acquisition of Burt’s Bees in 2007 allowed the company to expand into a natural product business platform which fit into their Centennial Strategy. This product line though was marketed as a stand-alone product and was not associated with the Clorox brand name. Based on Exhibit 9 of the market study, the market share that Burt’s Bees held was 7.9% which was only 2.3% shares away from the market leader Aveda. Even though this product line was ranked #4 in the natural personal care brands, it only accounted for 4% of Clorox’s total sales. As pointed out with Brita, sales soften in this category during times of recession.

The team that originated Burt's Bees definitely has the skills, knowledge, experience, resources and motivations to exploit all opportunities which come their way. After being in business for just ten years, the company already had a strong amount of successes: Roxanne Quimby was successfully running 20 employees, bringing in a steady $6 to $8 million per year; the product was found in every store in America and had just begun to expand overseas and had just begun to expand to the retail market. All of these successes indicate a company that was being successfully run.

Perhaps one of the weaknesses that a big company faces is the decentralized organizational structure. This is also part of the difficulties that L’Oreal is facing. Due to the many subdivisions of the Company, there is also the difficulty in the control of L’Oreal. This slows down the production of the Company because of the need of giving reference to the other Board members and directors of the Company. L’Oreal will also have a difficulty in finding out what division is accountable for the possible pitfalls of the Company. Another weakness that L’Oreal faces is their profit. The profit margin of L’Oreal is comparably low than that of the other smaller rivals. While L’Oreal projects certain rise in digits as their profit, the result does not usually meet the expectations (Sang, 2003). Perhaps, this is also due to the high-end advertising and marketing as well as the width of the Company. Finally, the coordination and the control of the activities