Burt's Bees Case Study: Opportunities Assessment

1. How has technology been applied to the food production process? Give/describe at least 3 examples.

Social – Ecological trends: With a focus on sustainability, Burt’s Bees’ natural cosmetics goods are a very good advantage to stay in the market due to the fact that people are paying more attention on environmental friendly goods.

Johnson & Johnson, a 130 years old famous multinational healthcare company through its family of companies is involved in the research and development, manufacture and sale of a wide range of products in the healthcare. Product that related to human health and well-being has always been their main interest over the years and also presently. Johnson & Johnson was incorporated in the State of New Jersey in 1887 by three brothers; Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson.

Burt’s Bees started out as a candle making company in 1984 and has grown into a recognized brand in the natural personal care products market. They entered the natural personal care products market in 1991 with the creation of their Beeswax Lip Balm, which is still their leading bestseller. They expanded their business in 1991 by moving to North Carolina where they are still headquartered today. In 1999, they began their global expansion. In 2006, they began distributing their products to drugstores and other retail centers to allow the mass market the ability to buy natural made products. Burt’s Bees has several environmental and sustainability projects, and continuously works with the Natural

One source of a business opportunity that might have influenced Mick and Simone is entrepreneurship. Although Mick and Simone didn't create their business from scratch, they do show characteristics of entrepreneurs such as taking risks, changing to fit the gap in the market and staying persistent. A second source of a business opportunity is innovation. Mick and Simone saw the opportunity to buy a business and change it to suit the new market needs.

Mondelez International Inc. is a large manufacturer and marketing company with a variety of beverage products and snack foods. The company came into existence in 2012 when Kraft Foods Inc. went through a corporate restructuring in order to implement “high-growth global snacks.” (Gamble, 2016.) Nabisco, Oreo, Trident gum, and Oscar Mayer are a few brands that operate under Mondelez Inc.

In the Northeast part of Brazil, Caatinga region, the basic resources are scarce throughout the community making it difficult for people living in that area. It is challenging for them to grow crops due to the lack of rain, leaving the region to be one of the poorest in the country. The honey product is one of the few hopes they have. The GloryBee Foods Incorporation had made it possible for the people to work for organic honey Fair Trade. In May 2010, the founder of GloryBee Foods, Dick Turanski, visited Brazil to find a good source of fair trade honey import and decided to support the Northeastern region. The natural diversity of vegetation sources enabled the region to be suitable for bee-keeping, bringing hope to the honey-producing companies

Kraft Foods recent success with the sales of its single serve coffee pod system in Europe has encouraged the company to release single serve coffee pods in North America. Market research has suggested that the single serve coffee pods will be successful in Canada as well. Currently, the Canadian market is among the world’s leading coffee drinkers consuming 3.5 million cups daily in 2003 and attributing to $600 million in retail sales of instant, ground and whole bean coffee. Kraft Foods needs to decide whether or not to simultaneously launch the single serve coffee pods in the Canadian market alongside the planned launch in the North American market. Kraft would need to capture 35% of the coffee pod market share in order to be

The Pillsbury Cookie Challenge is a case study written by Natalie Mauro under the supervision of Professor Allison Johnson. The case study creates an open discussion about what the marketing manager of the refrigerated baked goods category for Canada General Mills should do to revive his products. Ivan Guillen, the marketing manager, was faced with tough challenges. He was initially “…faced with the challenge of developing a strategy that would lead to improved business performance on his category” (Johnson and Mauro, p.1, 2011). To clarify, Guillen’s category is refrigerated baked goods (RBG), which means, this category is his marketing responsibility. The issue here is that “RBG was GMCC’s fourth largest category, and its performance over the past two years had been less than stellar” (Johnson and Mauro, p.1, 2011). It is important to note that GMCC stands for General Mills Canada Corporation. Pillsbury has enjoyed majority market share in the RBG category in Canada, however, recently, the market was experiencing only moderate growth. Guillen was disappointed that their goal of 5%-7% market growth was not being achieved mainly in the refrigerated cookie dough segment. To be exact, their volume growth for two years was flat and they were having difficulty reaching new households. There was a shift among consumer’s purchases, which Guillen was challenged to figure out why.

Don’t need to control --Production--Cutting, Sewing, Shipping,infrastructure built up in industry toallow people to do just what she isdoing.

Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufactured over 197 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies[1] distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across different countries. The original vision of Burt’s Bees founder Roxanne Quimby was to ultimately reach “everyone, everywhere”. The opportunity to grow its brand in the mass market is a lucrative

Describe the company and the major initiative(s) they have planned for the next 5 years.

Ben Cohen and Jerry Greenfield founded Ben & Jerry's Homemade Ice Cream in 1978. Over the years, Ben & Jerry's evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering 75,000 shares at $10.50 per share exclusively to Vermont residents, so that they may help those who first supported the company; Ben and Jerry's wanted residents to profit from their venture as well. In addition, steady growth and a widely recognized brand name helped Ben and Jerry's obtain 45 percent of the

As a result there was still an overall growth in terms of total value (figure 4) and this lead to an increase in the market share in terms of value increase between 1994 and 2004 (figure 5). (Submission on…Australian bee Industry, pg: 67-75) When we consider these numbers and figures it would be good to remind ourselves that Capilano honey owns more than 50% of the market share and over 70% of honey sales. Therefore, these numbers and figures are a direct indication of the fluctuations in the fortunes of Capilano honey during these time frames. (Submission on…Australian bee Industry, pg: 67-75)

Golden Valley Foods, Inc. is a 127-year-old company that prepares packages and sells canned and frozen foods which include fruits, vegetables, pickles and condiments. Golden Valley has more than 30 processing plants in operations and annual sales of approximately $650 million. Much of Golden Valley’s management staff comes from their parent company with the previous president saying “The influence of our old parent company is still with us. As long as new products look like they will increase the company’s sales volume, they are introduced. Traditionally, there has been little, if any attention paid to