Burt's Bees Flavoured Lip Balms Fulfill More Than Physiological Needs Like Moisturizing Lips

Lotion is something almost all of us use. It is as much a part of our daily routines as brushing our teeth. Most people don’t take into account the aesthetic value of the lotion bottle. They are just concerned about the product on the inside of the bottle but not what the bottle says about the product itself. Whether you realize it or not, the manufacturers of lotion bottles tell us a lot about the product by the shape, personality and the way it suggests how it wants to be used. My two subjects are a bottle of Jergens Ultra Healing lotion and Gold Bond Ultimate Men’s Lotion.

Burt’s Bees started out as a candle making company in 1984 and has grown into a recognized brand in the natural personal care products market. They entered the natural personal care products market in 1991 with the creation of their Beeswax Lip Balm, which is still their leading bestseller. They expanded their business in 1991 by moving to North Carolina where they are still headquartered today. In 1999, they began their global expansion. In 2006, they began distributing their products to drugstores and other retail centers to allow the mass market the ability to buy natural made products. Burt’s Bees has several environmental and sustainability projects, and continuously works with the Natural

By canning, freezing, and dehydrating techniques used to process food destroy most of its flavor.” (120). The International Flavors & Fragrances (IFF) company (which is a huge company that manufactures different types of flavors and fragrances through the process of coalescing chemicals. The IFF corporation has branches that vary all over the nation, they are accountable for the different types of flavors of so many foods, drinks, and many personal hygienic products like gum, soap, toothpaste, perfume and body wash.” The basic science behind the scent of your shaving cream is the same as that governing the flavor of your TV dinner.” (122) It is very outrageous that the flavors of the food we consume are created by the mixing of chemicals that the IFF undertakes. Consuming foods that have been chemically fabricated is not a substance our bodies would benefit from. Consumption of chemicals shouldn’t ever be acceptable. Fast food industries have lowered their standards, they prioritize the act of making money in any means possible over the evident facts on why chemicals should not be administered into our

Looking over an empty manufacturing facility, Roxanne Quimby was having doubts. Quimby had just moved her business, Burts Bees, from Maine to NOrth Carolina. Before growing Burt's Bee’s to over 3 million in sales in Maine. Quimby graduated college and “removed herself from society”. During this time Quimby lived in a house with no running water or electricity. After her husband leaves her, and Quimby is forced to live in a tent on 150 a week. Quimby Meets Burt Shavitz, a beekeeper, and together the two of them establish Burt's Bees. First traveling to trade fair to trade fair, before growing the business to 3 million in sales, and 44 employees. Quimby moved Burts Bees to North Carolina because of cheaper taxes and being more business-friendly

Burt’s Bees started in 1984 by selling homemade candles made of beeswax at a crafts fairs, and various road shows around the world, after astonishing sales and excitement around the product the creator Roxanne Q. recognized that a small insect could motivate her to change the world and how we use and buy candles, lotions and lip balm. After making $300 selling candles of different shapes and sizes at just one fair, she immediately recognized she needed to expand her market because the demand for her products at these shows were so abundant. At the beginning, Burt’s Bees tested a variety of different skin care products to help people feel fresh and clean without paying a crazy amount of money, and finally got it right in 1992 with their

I believe that the mission statement for the First Flavor Inc, is to provide their possible customers with edible strips that could result in the customer buying the product. The mission statement that First Flavor Inc is trying to achieve is the overall advancement for the customers, products, and the resources that they have available. By the company having flavor strips it could raise awareness of that product and increase purchases. With the company providing peel and taste strips it could enhance the product due to the fact that the consumers can taste the product before they buy it. If they like that particular flavor they want more of it, so they will therefore buy it. If they do not like a flavor they could pick another flavor. I believe

Women are loyal to brands who deliver what they promise and examples of such brands who gained women’s attention according to Kraft’s observations are Apple, Volvo and Whole Foods. Apple production is easy to use and of high quality as mentioned in their messages, Volvo in order to gain female audience’s attention developed easy to load trunks and Whole Foods provide their customers with delightful atmosphere, high-quality sales personnel, and high-quality foods.

The EOS lip balm has taken over the lip balm market in this country. The little round orbs filled with aromatic lip balm are a favorite for millions of women across the country. Surprisingly, EOS lip balm is new to the lip balm market, compared to traditional favorites like Chapstick, Blistex, and Burt's Bees. EOS or the Evolution Of Smooth is lavishly displayed in magazine pictorials and in local retail stores. Today, the small startup is the second best, selling lip balm. How did they achieve that position in an over-saturated lip balm market? Read on for more about EOS.

Lip balms are all the rage. Lip balms appear everywhere. They line the shelves in local stores. They are displayed on websites. Entire articles are devoted to the product in leading beauty magazines across the country. This leads to people wondering about the products popularity. The demand for lip balm products continues to grow, but more women are demanding a lip balm that is safe for chapped lips. The fact is that it is easy to separate the dangerous products from the safe ways. Simply take a look at the ingredients included in the product. Generally, this information is included on the label.

In response to falling birth rates, companies like Johnson & Johnson, involved with the provision of baby-care products, have effectively targeted products towards an adult female audience. Johnson & Johnson’s baby lotion is now marketed as being kind and gentle to women’s skin, as well as babies. This represents a response to changes in the general environment that directly affect their

Company conducted a survey in order to determine the segmentation of people who would like to prefer fragrance and moisturizing cream in the skin care products they use.

Burt’s Bees is in the growth stage. Together with the market’s strong interest in environmental awareness today, Burt’s Bees has a great potential however, it must be accompanied by great advertisements and not just through social media.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

In addition, the company makes humorous advertisements to mimic auto advertisements where advertisements are placed on the rear of the specialty DXP. Use of celebrities is also done which according to Kotler and Keller (2012) is a strategy that hinges on wooing the following of the celebrities. Celebrities are considered to have market influence and thus their approval of a product is likely to generate increased sales. The choice of celebrities is however important to ensure that brand identity is not lost. The company should therefore be keen to ensure that celebrities who have an influence on healthy eating are chosen so as to drive

The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. Maybelline also produces different products for each country that they distribute to. Each ad within an ad campaign is altered slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large percent of females begin to use makeup before the age of 16. As a girl uses Maybelline Great Lash Mascara, a well-known product, it could have possibly been bought for her or given to her by her mother. With this specific product being around for many years, many women have grown to be brand loyal to it. As a young woman grows into adulthood, the cheaper mascara option of Maybelline Great Lash can be compared to other brands of higher price. Other competitors can provide a product that a consumer can reach for as they grow and can begin to afford to spend more on a better quality or different formula of mascara. This can relate to income or social class within demographics as well. Some women choose this specific SBU because of the affordable price and what they expect out of the product. This specific product is a simple mascara that lengthens and darkens lashes. As these consumers grow older, they may