Burt's Bees Market Opportunity Factors Essay

The Kool-Aid brand has faded as the market has become flooded with various choices of sodas, waters, energy drinks, packaged and powdered sports drinks, and a myriad of other options. Our goal is to bring back this brand which was once at the heart of teen popular culture.

Greenpeace is an organization that investigates and exposes environmental abuse. In their article “Save the Bees” they say that one in three bites of food you eat is effected by bees. Seems as we aren’t giving this problem enough attention as you can see it needs. As referenced in the previous Discover Article one of the main reasons the bees are dying is the

Social – Ecological trends: With a focus on sustainability, Burt’s Bees’ natural cosmetics goods are a very good advantage to stay in the market due to the fact that people are paying more attention on environmental friendly goods.

Before we started researching this project we didn’t know how important bees are to our environment. In general, we can help solve this problem in our environment by limiting the use of pesticides. Creating regulations and laws limiting and controlling the use of neonicotinoid and coumaphos pesticides would greatly help the bees population. We can also reward farmers for practices that help wild bee populations thrive, such as leaving habitat for bees in their surrounding fields, alternating crops so bees have food all year long, and not using harmful

Debates have been that the use of neonicotinoids began to deteriorate bee hives bee keepers are dependent on. The decline in productivity may have been caused by neonic, however an explanation has yet to be confirmed. It is believed that media have

Before I began my research, I was interested in bees because my uncle had bees, which led me to buy my own. I know that bees are dying at an alarming rate and no one knows why. This may not seem like a serious issue, but it can do more damage than you might think. Bees pollinate the flowers, fruits, and vegetables that we eat every day. This is a very big problem not only for farmers, but for myself as well, as a beekeeper.

Bees are important pollinators of many plants in the ecosystem (2). Recently, the decline in the number of bees in North America and Europe has shifted the research focus of many ecologists towards pesticide use (2). The impacts of pesticides on bees and other pollinators can have a major influence on honey production and biodiversity.

They are a leading retailer of home and garden improvement products and a major supplier of building materials to trade.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

But just as Ben & Jerry’s has tried to stay true to its roots after being purchased by Unilever, Burt’s Bees is, by all accounts, still driven by its founding mission: “to create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.” Only now, thanks to deep pockets and Clorox’s distribution machine, it might push the industry towards ‘all natural’ even faster.

The bee & honey shortage in the U.S. wasn’t the only worldwide problem. There were increasing ramifications of tainted honey from China and this lead to changes in the Chinese

The company that I selected is Johnson & Johnson and the product I will be writing about is Listerine. Listerine was originally marketed by Lambert Pharmacal Company later known as Warner-Lambert. In December 2006, Johnson & Johnson acquisition of Pfizer’s consumer healthcare division is what led to the manufacturing and distribution of Listerine for this company. The inputs put into making Listerine is Raw Materials, design, and the manufacturing process, with these inputs we will analyze them to see how the effect the production and cost of making and selling Listerine.

The Clorox Company’s acquisition of Burt’s Bees in 2007 allowed the company to expand into a natural product business platform which fit into their Centennial Strategy. This product line though was marketed as a stand-alone product and was not associated with the Clorox brand name. Based on Exhibit 9 of the market study, the market share that Burt’s Bees held was 7.9% which was only 2.3% shares away from the market leader Aveda. Even though this product line was ranked #4 in the natural personal care brands, it only accounted for 4% of Clorox’s total sales. As pointed out with Brita, sales soften in this category during times of recession.

Honey bees, feared by the misinformed and admired by the intelligent, are dying. The interest in bees from many environmentalists is not for a sudden cause, as this issue is not new to the world. Honey bees as a population have been in decline for years but have yet to reach the endangered species list anywhere in the United States except for Hawaii. Many people kill bees that buzz around joyfully, simply because they are afraid of being stung by them; however, a vast majority of bees do not sting and the others do not care. This unfortunate commonality is not even one of the top causes of the worldwide epidemic of honey bees. Although bees are jokingly idolized on the internet in pictures and videos as a result of a popular children’s movie, their population decline is in fact quite serious. Honey bees and other pollinators like birds and insects ensure the pollination of flowering plants and crops all around the globe. Not only do honey bees pollinate plants that produce the foods that humans eat, but they also pollinate trees that produce clean oxygen for Earth. Without honey bees, the world as we know it could soon end, due to carbon dioxide pollution and lack of farmable foods. The population of honeybees and other important pollinator-bee species is dwindling due to a dilemma known to scientists as colony collapse disorder (CCD) because of the use of bee-killing pesticides, known as neonicotinoids, the decrease of flower meadows in the world, and the general increase

The team that originated Burt's Bees definitely has the skills, knowledge, experience, resources and motivations to exploit all opportunities which come their way. After being in business for just ten years, the company already had a strong amount of successes: Roxanne Quimby was successfully running 20 employees, bringing in a steady $6 to $8 million per year; the product was found in every store in America and had just begun to expand overseas and had just begun to expand to the retail market. All of these successes indicate a company that was being successfully run.