Bus/210 Week 4 Swot Analysis of New World Agency Inc. Essay

850 Words Mar 27th, 2012 4 Pages
SWOT Analysis of New World Agency Inc.
NAME
BUS 210 – Foundation of Business
INSTRUCTOR
University of Phoenix
Company Profile
New World Agency (NWA) is a sports management firm that aims to provide elite athletes with unparalleled professional representation in North America’s most competitive and lucrative sporting associations. Founded in 2010, NWA brings together highly credentialed industry professionals to offer a comprehensive solution to players’ needs both on and off the field of play. NWA offers unique partnerships with leaders in physical and psychological training, as well as financial strategists and marketing agencies ensure that our clients receive the most complete coverage possible in the intensely competitive world
…show more content…
The weakness is now evident; the agent will have to compete with already established agents and agencies to convince players and their parents that they are the better sports management firm than the competition. This is a hard task to overcome when many of today’s players are signed to one of five major agencies.
Opportunities:
Opportunities will come knocking at the door as soon as the first player is signed to the agency and an NHL contract. As soon as the first player signs, it will become a snowball effect and the company will be on the radar. The entry level salary of player for the 2010-2011 season is $900,000, meaning the agency will receiving 3-4% ($27,000-36,000) a year for having that player signed to the agency. If the snowball effect works, then if in a year, nine more players sign, you will see ten times the revenue. After three years of an entry level contract, the player will most likely be making upwards of $2 million, which would be a gross income of $600,000-800,000, given NWA has 10 players with contracts valued at over $2 million per player.
Additionally, once a player has reached the NHL level, the agent or marketing half of the company should pursue endorsement and sponsorship contracts for their client. The percentage the agency would receive is between 17.5-25% of the endorsement deal.
If the owner of the company and to do the above mentioned, he will then be able to expand his company and hire more

More about Bus/210 Week 4 Swot Analysis of New World Agency Inc. Essay

Open Document