Bus 2202 Inbound Marketing Paper

I. BACKGROUND: CelluComm and GMCT and the Industry AT&T’s Bell Laboratories cellular telephone networking innovation had enabled several cellular network operators to get licenses from the FCC to operate in separate license territories right about the same time AT&T was broken up in early 1980s. These operators were either companies like Cellular Communication Services, Inc. (CelluComm) or small entrepreneurs who had won license territories through the lottery system. CelluComm’s  president  and  founder  Ric  Jenkins  was  known  for  being  an  aggressive businessman  who  had  extended  it  to  a  200  million  dollar  enterprise  ranking  in  the  top  20  of  the industry.  Key  to

Sprint is celebrating the build out of its new LTE Plus network in ___________. Instead of cutting ribbons, Sprint is cutting rate plans. We are giving AT&T, Verizon and T- Mobile customers a chance to significantly reduce their cellphone bills. Now customers don’t need to bring Sprint their old bills or turn in their old phones. Plus, new customers can try Sprint risk free for 28 days, instead of 14.

Inbound marketing was coined by HubSpot founders to “describe marketing strategies and practices that pulled prospective customers toward a business and its products, through the use of Web 2.0” and its applications. By contrast, traditional marketing (also referred to as outbound marketing), reaches out to a client’s customers using marketing techniques such as print advertising, radio advertising, TV advertising, cold calling, direct mails, and trade shows. HubSpot observed that traditional marketing techniques were becoming less and less effective at bringing in new business. Three factors

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

Inbound marketing delivers high quality, sales-ready leads – According to stats from Hubspot, inbound leads have an average 14.6 % close rate as compared to 1.7% of outbound leads. With inbound marketing, you get the most out of every dollar and cent you spend.

AT&T is one of the most successful phone company in United State; however, this articles show how the company do not always give what they promote. In September 2015, an AT&T employee called out the company’s retention practices. She explained how the manager “accidentally” miss accounting errors, so customers have to stick with their products. This a 17 years veteran employee who called the company a catastrophe. She explained in an article published in “The Dallas Morning News” that they are told to retain customer after the promotion expire and sell more promotions or products to these people. Moreover, she said “in most of the case, a customer’s bill will jump up $83 after the intro pricing

However, the company was ill-prepared for this growth. Often, customers had difficulty using US Sprint. Many who got through reportedly received wildly inaccurate bills. These problems took months to iron out, inspiring AT&T to launch a massive ad campaign to woo customers back. In planning its long-distance network, US Sprint adopted a flat architecture in which calls were passed from center to center, and routed around congested switching offices. By contrast, AT&T's network used a hierarchical design, in which calls of only a few dozen miles were routed over a bottom-tier network. The simplicity of US Sprint's network enabled engineers to make changes in its switching software instantaneously. AT&T's system required a series of staggered cut-overs. The system also enabled US Sprint to begin offering its own 800 services in competition with AT&T.

I have gone through many years of switching between phone companies. I have had contract phones such as Sprint, T-Mobile, AT&T, and Verizon Wireless. Although I had a contract cell phone plan for many years I am happy that I have finally switched to a prepaid service plan. I now have a prepaid service plan called Straight talk. Straight talk is a service provided but TracFone wireless. After switching profusely between big name phone companies and different prepaid phone services I have come to the conclusion that it is much easier and cheaper to use pre-paid phones. Prepaid cell phones are better because they can save you money, they have no contracts, and they use the same carrier networks

and retailers have similar technologies in place. Most competitors also offer a mobile app, which

it is a convenient and quick way to distribute information to their customers at relatively low cost.

Currently AT&T are losing customers due to not providing the services promised to set forth in their contract, therefore they are willing to go elsewhere to fulfill the need. The company has countless loyal customers who have been with them for years, meanwhile they will need to make some adjustments to retain customer base. Every year we are faced with rising costs, however, to provide quality products and services, AT&T will must invest in the maintenance of wireless/wired networks as it is essential to its customers. Consumers are affected by job cuts consequently forcing them to conduct business with Authorized Dealers when

Company X had to research whether customer satisfaction will increase due to altering the data plan’s they offer. The article “An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping” discusses some obstacles Company X might encounter with trying to reach resolutions to this issue. Data was gathered that showed why customers might discontinue their affiliation with a cellular company. This article discussed in depth some of the most important reasons consumers will lose interest in continuing service with their current cellular carrier. Pricing, quality of the service in the network, keeping up with technological advances and

According to statistics from Ofcom the number of mobile phone contracts in the UK stands at around 91.5m with around half of these being sim only contracts (Ofcom UK, 2016). With this amount of contracts active in the UK then it only makes sense for the mobile network sector to be very competitive. Indeed, there are currently 4 mobile networks in the UK which own their own infrastructure. (Ofcom UK, 2016). In order to analyse why consumers chose the network they chose, we shall look at two different end of the cost spectrum by comparing the UK’s largest mobile network EE but arguably more expensive network to a newer and cheaper network, Three. The average annual cost spend by consumers on their phone contract is currently £469.

Marketing 101: you’ve got a Web site, opened a Facebook page, and signed up with an e-mail marketing platform. It’s great that your lists are growing, even though your workload is increasing, but you’re finding that your sales aren’t responding the same way.

We believe in transparency and display our offers right on the forefront. As soon as you open our website, you will view all the offers displayed with the help of cookies. The current offer trending at our site is one sale day which gives 15 % off and free delivery integrated deal.