Bus 402 Swot Analysis

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Starbucks SWOT Analysis Michaela Frossard BUS 402 Strategic Management and Business Policy Steven Foster April 16, 2012 The Starbucks mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.(Starbucks.com) How true does Starbuck stay to their mission? By performing a SWOT analysis, we can determine it strengths, weaknesses, opportunities, and threats in order to see how well Starbucks adheres to their mission. Strengths * Starbucks is the leading retailer and roaster for brand specialty coffee in the world. * Strong brand image with the motto ‘The Starbucks Experience’. * Starbucks is a global organization with more than 16.000 retails in 48 countries in the entire world. *…show more content…
* Some people believes that Starbucks turning the world into a giant corporate generic mess. * Critics said that it exploits farm workers in third countries. * It said that Starbucks domination driving small cafes out of business. * Issues stated that Starbucks exploit their workers by paying a very minimum wage with a very high standard of work they need to fulfill. * Threats of substitute products and services include other drink items such as colas, teas or juices that are sold in retails. | From the analysis, we can conclude that Starbucks’ strengths buy far outweigh any other category on the chart. After reading the article Starbucks’ Global Quest 2006: Is the Best Yet to Come?, there are a few things that I would have changed had I been head of the Starbucks Corporation. First, I do not feel that Bowker and Baldwin should have showed so much resistance to expanding their services to their customers. Obviously in the end, offering in house coffee drinks proved to reap huge profits for the company. Secondly, I can’t say that as Baldwin that I would have put so much effort into maintaining the Peet’s coffee shops, and ultimately leaving Starbucks. I feel like he put so much effort into building his business, in the end he made it seem like he was not proud of what he accomplished. I do wonder if he regrets his decision after seeing the success of the Starbucks stores. Overall, I feel that Schultz has done an excellent job in

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