Bus210 Assignment Swot Analysis

937 WordsFeb 17, 20114 Pages
SWOT Analysis Your Name BUS/210 01/01/01 Teacher SWOT Analysis The business plan that I selected to perform a SWOT analysis on is the Start-Up Real Estate Business Plan. Golden Valley Real Estate, LLC (GVRE) is a start-up company located in the Tucson, AZ area and has designed a business model to provide full service real estate, mortgage, and title needs as well as a few ancillary services to a growing retirement demographic in the region. The founder of the company is Mrs. Susan Egan. Mrs. Egan possesses a significant and successful background in the real estate industry, having worked for RE/MAX Real Estate Company for 23 years. Mrs. Egan, a recent retiree herself, believes that she is well suited to handle…show more content…
I believe that the business model would allow GVRE to expand into other demographic niches once they have established themselves as being proficient in their current role. There is no reason why this same model couldn’t expand beyond the retirement age demographic should the need or want arise. The company has done a good job at identifying their major competition but has failed to develop a plan to counter those who might enter the market based on their success. While I do not believe this is critical at this point, there should be some significant thought given to these potential threats. The company must recognize (and it has made brief mention of it) to the increasing competition in the real estate industry and the company needs to put in place a method of competitive research to be prepared for the ever-changing real estate industry. Rivals will be able to quickly imitate this business model and so the success of the company will hinge on its ability to lock clients into long-term contracts and then ensure they provide a level of service that will allow them to achieve their goal of a 95% customer satisfaction rate. The overall business model has the potential for great success, barring a catastrophic crash in the real estate industry. I believe there are competent people at the helm of this ship who have the expertise to predict changes in the market and make necessary adjustments. There are,

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