------------------------------------------------- BUSINESS DECISION MAKING A4064059 CONSTANCE LELO MABIALA [Date] LSBF Lecturer Michael Olusoji [Date] LSBF Lecturer Michael Olusoji INDEX CONTENTS Summary……………………………………………………………………………………………………………………………1 Introduction……………………………………………………………………………………………………………………….2 LO1. Be able to use a variety of sources for the collection of data, both primary and secondary 1.1 Create a plan for the collection of primary and secondary data for a given business problem……………………………………………………………………………………………………………………….3 1.2 Present the …show more content…
Be able to use software-generated information to make decisions in an organisation 4.1 Use appropriate information processing tools …………………………………………………………...12 4.2 Prepare a project plan for an activity and determine the critical path………………………...13 4.3 Use financial tools for decision making………………………………………………………………………..14 Conclusion………………………………………………………………………………………………………………………….15 References…………………………………………………………………………………………………………………………16 Summary It all about an anti -ageing product. There is a huge demand in the market, the actual product is not efficient and is expensive. Ms Kimberly Archover from Palm Beach USA, Her innovative product which is already popular in USA is being marketed in a jar which looks similar to face cream jars for $24.99 and available in two different bottle at 17 stores in Florida and £15 on her UK website. Available from http://www.faceliftbungee.com Ms Aschauer is keen to launch this product on a grand scale in the UK and to open stores nationwide. One of the product user has come with the new anti-ageing product that she created and the product is effective and cost less compare to the old in the market. Introduction Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker. It is also an important part of doing a better business Moreover, using appropriate IT software and spreadsheets for data analysis and the
Decision-making in the workforce is a process of responsibilities used by upper management to implement, enforce rules, regulations, and maintain a successful environment. Decision-making implemented more effectively by making a plan, thinking it through, accepting more than one opinion and determining what is best. However, decision-making often utilized more effectively by opening doors of opportunities for a suggestion, question, discussion, and feedback. Although, more involvement helps improve understanding, utilize behavior skills and present opportunities for better communication. Everyday life consists of decision-making, the right decision may not always be applied, but ensure room for improvement and opportunity. Individuals approached decision-making in many different ways. As stated by (Jones, Graham, & Bateman, 2006) decision making is a procedure used to recognize a problem, weigh the alternatives and evaluate a solution in which, certain situations will require different approaches to become effective.
If Neutrogena decides to adopt this proposal, it will require high investment in research and development to ensure that its beauty devices truly meet the different needs of a variety of skin types. This will be feasible for a subsidiary like Neutrogena with a parent company that has strong research and development facilities. According to Euromonitor (2014), Johnson & Johnson spent US$7.7 billion on research and development in 2012 – a value that constitutes 11% of its sales. Neutrogena faces the inevitable risk of poor performance of these newly developed products in the market and therefore, having its resources wasted on product development costs. Yet, research and development to provide concrete evidence of the efficacy of these beauty devices will nonetheless be the way to go. Tyrimou (2015) explains that as the number of beauty devices available on the market rises, the success of devices become heavily dependent on whether marketing activities effectively explain the technology behind their ‘high-efficacy claims’ (para. 7). To compete in this market, consumers must be convinced of the scientific basis behind claims of effectiveness and investing in research and development, which has been proven feasible for Neutrogena, will do just
During the post 30s the intensity of the free radical formation and rapid damage of the epidermal layers lead to the formation of fine lines and followed by wrinkles. The Facelift in a Jar cosmetic product is largely being used by people seeking to escape the expensive cosmetic treatments for these problems. The extreme publicity and awareness information released about the essential ingredients in Facelift in a Jar has been successful in gaining the buyers’ confidence.
NOTE: Follow the instructions for sending your homework to me that you’ll find in the Learning Module 1 Lecture Notes.
Note Exhibit 3, Year 2 cash flows, the “add total change in cash” is an incorrect number. It should be $1,371,350.
is considering issuing new bonds. Select current bonds from one of the main competitors as a benchmark. Key competitors include Raytheon, Boeing, Lockheed Martin, and the Northrop Grumman Corporation.
Working with a group of Swedish scientists, Malin came up with an ingenious product, the (insert product here). This skin care line was tested and verified to be world class and super effective. The ingredients, which include many native to Sweden are considered the most effective out there for treating fine lines and dark circles under the eyes, which are of course some of the first signs of aging. Malin interested investors to help her launch the product in America, where she felt it would do the most good.
4. In view of the anticipated growth of the 50-plus market should Oil of Olay consider a new strategy for its face cream? Would it be wiser to develop a new brand, or can it successfully market the same product to the under and
The majority of target customers for Rodan+Fields are females specifically Generation X and Baby Boomers who are more concern of ageing and in search of products to help reduce wrinkles, reduction in pore visability and loss of firmness (Vinton, 2016). In Australia, Women between the age 25 and 39 staying in the work place have the strongest purchase power. They seek value and are quality conscious, prepare to pay more for prestige products which a clinically approved with proven results. Also another trend we are seeing from women is around ethics bringing no harm to animals. The emergence of an aging population in Australia with increase awareness of health and environmental issues, stimulates the importance of products
We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.
The generation of Baby-Boomers are growing older and living longer. The struggle to stay young has created a demand for a cosmetic product that slows down the hands of time. Many cosmetic companies have developed products that promise to erase wrinkles, lift and firm skin on our faces, and smooth out blotchiness created by age spots. Estee Lauder's Idealists Skin Refinishing line promises to do all that. The products range from US$46 to US$85 (EsteeLauder.com 2005). These miracle serums and lotions have a price tag many consumers in China still may not be able to afford.
Whatever age, background or lifestyle, Nerium gives the license to love one’s skin like never before.” (http://www.nerium.com, 2016) In order to keep up with a constantly changing industry Nerium has spent time developing its revolutionary age-defying formula, that has been independently tested time and time aging to diminish fine lines and wrinkles on the skin. In the five years of Nerium existence, change has been a strong factor for propelling the company forward. The $100 million that was made in the first year set the bar on how well a great product could do. The company set its set its efforts on adding a few more products to the market to helped give the company a competitive edge. The product line now consists of the age defying night and day cream, a firming body contour cream lotion and an age-defying herbal supplement that stimulates better cognitive mental function. The rapid growth and demand of these products has brought expansion into new territories of the country. Canada and Korea and Mexico have been exposed to the Nerium opportunity and has created an explosion of success among the copays independent sales marketers (brad partners). Nerium has developed an organizational behavior that caters to the idea of making a living and having fun with it.
Thinking critically and making decisions are important parts of today’s business environment. It is important to understand how the decision making process works and the steps involved. The nine steps of the decision making process are: identifying the problem, defining criteria, setting goals and objectives, evaluating the effect of the problem, identifying the causes of the problem, framing alternatives, evaluating impacts of the alternatives, making the decision, implementing the decision, and measuring the impacts. (Decision, 2007.) By using various methods and tools to assist in making important business decisions an individual can ensure the decisions they make will be as successful as possible. In this paper it
Decision making can be described as a process of making a decision or decisions, based on choices made amongst two or more competing course of actions. The ‘Decision making’ also requires making a define choice between two or more alternatives course of actions that are available.
Plenitude’s position has been bumped from 3rd position behind Pond to 2nd position behind Oil of Olay who is the market leader in the skin care industry. The move of Plenitude’s position to second position has been due to the introduction of a new product – Revitalift known with L’Oreal. Revitalift is the 20th brand product of Plenitude’s product line sold in the US in a 1.7 ounce container and sales for $11.05 per unit.