Business Analysis : Abercrombie & Fitch Company

Abercrombie & Fitch is one of the leading clothing companies in the world. They manufacture

Abercrombie & Fitch (A&F), an American retailer that concentrates on upscale casual wear for young consumers, which was founded in Manhattan, New York City in June 4, 1892 by two young minds of David T. Abercrombie and Ezra Fitch. Beginning with a rough journey of selling sporting outfits and excursion goods such as fishing and hunting equipment, A&F had to file bankruptcy in 1977. Soon thereafter, the company was revived after Jake Oshman, owner of Oshman Sporting Goods, bought A&F in 1978. A&F was relaunched as a mail-retailer company specializing in hunting wear and novelty items, but was bought by The Limited ten years after its revival. The gradual shift to focusing on apparels for young consumers began when A&F was a subsidiary of Limited Brands, and since then, A&F has grown to become one of the largest apparel firms in the United States. In 1998, A&F launched Abercrombie Kids, targeting consumers from age 7-14, which further increases its revenue. In 1999 to early 2000s, A&F’s sales skyrocketed as it hit its zenith, by portraying A&F clothing as the “coolest thing” through billboard-winning song that compliments A&F in the lyrics, as well as other advertisements. Furthermore, A&F launched a subsidiary called Hollister to tackle similar age group of target audience but with lower income. This expansion to dominate the market of teenagers through consideration of other demographic factor, namely income, was exceptional for A&F’s revenue. Presently, A&F focused on

The children’s fashion retailer’ sell children’s clothing, 14 years and younger. Their market are parents, grandparents, teens or the children and infant’s relatives. They can be segmented into smaller age groups.

Abercrombie & Fitch ANALYSIS REPORT Fundamentals Of Retail Design Group 03 Erik, Herr | I-Chu, Liao | Karan, Shah Kuan-Ling, Tseng | Chen-Hua, Wang ABSTRACT This report intends to analyze the unique brand values, the distinct marketing strategies and the compelling competitive dynamics of Abercrombie & Fitch (A&F), the noted American retailer of casual luxury wear. The purpose of this analysis being to understand the context and motives that drive brand A&F; to draw insights from it‘s past and current strategies and use these to launch a, new sneaker offer‘ within it‘s existing product ensemble. For doing this, we‘ve researched the story of the brand; it‘s original and potential target market, it‘s financial

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Urban Outfitters is a growing clothing corporation; its popularity has grown from a small store in Philadelphia into a large, multinational company operating in ten countries. Urban Outfitters is an American retail store that was founded in 1970 by Richard Hayne and Scott Belair that were retail novices. In the United States, Europe, and Canada there are over 130 stores and over 400 stores across the world. The company is labeled as a retro, hipster, bohemian, and stylish merchandiser that caters to the 18 - 30 age group. It uses past fashion trends to influence their hipster theme shown through their clothing, shoes, accessories, and housewares. The company manages 5 brands: Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN.

The structure of the paper will be as follows: First, the purpose and objectives of the fnancial analysis will be streched out, and the target audience will be identified. Second, an initial review of the company that will be taken into consideration, "ABERCROMBIE & FITCH" will be conducted. Third, horizontal and vertical analyses with the help of the three major financial statements of the Abercrombie&Fitch Annual Report (Income Statement, Balance Sheet, and Statement of Cash Flows) will be conducted. Unusual trends will be identified. Additionally, ratios for the financial statemenst will be classified into four broad groupings, based on the characteristics that particular

EEOC vs Abercrombie and Fitch, a case where a practicing Muslim Samantha Elauf, sued the clothing store from discrimination. Although she passed her interview with the store, she was not hired due to head wear that she was wearing. Elauf wears as a part of her observation of her religious practice. Abercrombie policy prohibits head wear and the maintain more of a West Coast California image. Elauf’s claim was disparate treatment from Abercrombie. She was granted $20,000 in the District Court but the 10th Circuit Court reversed that decision. The Supreme Court the appealed and ruled in an 8-1 favor of EEOC. The majority stated that Abercrombie violated Title VII of the Civil Rights Act, whether they had knowledge or not of her religion, they were still held liable. They concluded that an applicant need not to prove the reason for accommodation based on religious reasons. Justice believed that Abercrombie was aware of Elauf’s religion and illustrated discrimination by failure to accommodate her.

Nordstrom Rack is a US based store which has items from Tech equipment’s to accessories you can purchase from the online store where you persist in making discounted use of online coupons whenever it is intended. There is a preferred use of coupons you find from this store and buying is possible with Nordstrom Rack coupon codes to have relieve that gets implied whenever you are looking to make online accessibility preferred for use by you.

I have had a bad shopping experience at Neiman Marcus in Scottsdale, Arizona. I went specifically to Neiman Marcus to purchase a pair of earrings that are only sold in that store. The product was a high-end pair of earrings; the earrings are high end because they are made by an artist. The reason I wanted to purchase the earrings was because I had lost a pair that were made by that artist. I made the purchase in-store at Neiman Marcus because I wanted to see the earrings in person before buying a new pair. This was not an impulse purchase, I had been wanting to replace the lost pair of earrings for months before the purchase. The experience I had when purchasing these earrings was unsatisfying due to the salespeople in the store. The

When our professor first presented this project paper to us my mind began to wonder. What is a good company to research and present it to my fellow classmates. My first selection was “Chik-fil-a”, but I wasn’t sure if we could write about fast food franchises. So I continued to brainstorm about a topic to expound on, even going as far as in asking my buddies and co-workers for suggestions. “Walmart”, “National Football League”, “National Basketball Association”, “Nationwide Insurance”, and “LG” were a few ideas that were presented to me. A few of those sounded ok but none really grasp my attention. As I was visiting an outlet mall, I came across Nike store. “Wow that’s going to by my topic of choice”, is what I told myself. Week

Despite Abercrombie & Fitch’s efforts to win back loyal consumers with their new rebranding initiative, the company continues to experience a decline in annual revenue and dismal growth coupled with a poor return on investment, making it a risky investment option for potential shareholders. According to the company’s annual report, Abercrombie & Fitch saw a decline in revenue from $4,116.90 billion in February 2014 to $3,744.03 billion in 2015 with fourth-quarter revenues falling nearly 14% to $1.12 billion (Abercrombie & Fitch 41). The company contributed its dismal report to a decrease in the number of operational stores at the end of Q4 fiscal 2014, weak consumer demand for both Hollister and Abercrombie & Fitch, slowing growth in

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

While the company may be seeing the start to its decline, past years are proof that Abercrombie and Fitch have made a good name for themselves. How does the industry operate one might ask? There are many sides to the coin when it comes to determining how this company functions, but let’s start with its

According to Keyton, organizational culture is "the set of artifacts, values, and assumptions that emerges from the interactions of organizational members" (Keyton, 2014, p. 550). Over the past few years, past and potential employees of the clothing brand Abercrombie & Fitch (A&F) have taken to the media to explain the negative organizational culture that exists within the company. The management values and company policies that create this “image-obsessed culture” have led to multiple human rights lawsuits, which has damaged the reputation of Abercrombie & Fitch globally (Benson, 2013).