Business Analysis : Abercrombie & Fitch Company

1020 Words May 25th, 2015 5 Pages
Consumers are very crucial stakeholders in any profit-making business. However, their value, to the enterprise, depends on the extent of the company’s perception of the consumers. The size of the market defines the level of revenues that a company can earn. Furthermore, every business targets at expanding its market so as to realize both short-term and long-term benefits. This analogy initiates the need for a market plan for a company besides execution of the enterprise’s consumers and their buying demeanor. This research paper focuses on providing a concise description of a business and its customers. The subject business is a creative firm – “Fit Fashion Designers (FFD)” Company. The company deals with production of clothing for a diverse range of consumers. The company will serve two sides of consumers – individual users and organizational customers. The primary organization customer will be Abercrombie & Fitch Company. A&F Company, via its subsidiaries, amounts to a specialty retailer, which runs stores as well as direct-to-consumer operations. Additionally, A&F operates in three sectors – U.S. Stores, global stores, and Direct-to-Consumer. This company, in spite of dealing with sportswear apparel, personal care products, and accessories for kids, men, and women. As a result, A&F Company is a potential consumer of FFD’s products. FFD specializes in fashionable clothing that mostly appeals the young generations (youths). The company bases its specialization on the fact…
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