Business Analysis : Alibaba 's Marketing Strategy

This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).

eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix), listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30%

Although Alibaba is has a great market share and big in terms of the total assets , EBay still captures the second goods markets and overs more than 4 million products than Alibaba

Marketing Dissertation B&Q’s Marketing Strategies An adaptation of B&Q’s marketing strategies in the Chinese home improvement market? This dissertation is submitted in part fulfilment of the MA in Marketing.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Read the case carefully and answer the following questions: 1.Till 2005, eBay EachNet was the leader in the Chinese e-commerce market, controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context, analyze the reasons that can be attributed to Taobao’s edge over eBay. 2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995 which was later called eBay. By mid 1997, eBay received one million page hits per

Its dominance in the Chinese online retailing market was achieved through Taobao(C2C), China’s version of eBay, and Tmall(B2C), another popular shopping destination where major international brands like Nike and Samsung have online Stores.

15) If a corporation has only one class of stock, it is referred to as

This signals Alibaba move to expand in United States as a positive move and a right one. But there are challenges in USA which has many powerful competitors in the E-commerce segment like Amazon, eBay. To be successful, Alibaba must find a way to be price competitive with Amazon and eBay. Alibaba is far behind these players in being recognizable, as recent polls showed that 88% of United States consumers did not know who Alibaba was prior to their IPO (Saba, 2014). However, online consumerism is largely driven by price, so if Alibaba can offer products at a lower price than the incumbents, consumers will choose Alibaba. Consumers in China and USA have different tastes and preferences. Alibaba learnt from eBay who faced this same issue when they attempted to compete with Alibaba in the Chinese marketplace. Alibaba may have to change their business model or offerings to meet consumer’s

Alibaba Company is the largest online business in the consumer e-commerce with online payments, cloud computing, and business-to-business market places that reach to users of the internet in countries and regions not less than two hundred and forty. The company culture is based on the shared vision, mission, and value system. These act as the subsidiaries and the cornerstone of the Alibaba Company. The company focuses much on its core values that are the customers, cooperation and teamwork, passion, integrity, change embracing and employees honoring their job.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

There are many factors that lead Alibaba to sustaining its leadership position in the Chinese e-commerce markets, some of the factors explained in the case are:

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

It has been enumerated on The Stock Exchange of Hong Kong since 1990, where it first issued its first IPO initial public offer to the general public. It is also listed in other bourse and boast a record Level 1 American Depositary Receipt (ADR) programed through the Bank of New York.