Business Analysis : Big Box & Department Store Stores

1750 WordsMar 6, 20167 Pages
The Retail industry includes establishments selling merchandise and offering services related to the sale of goods. Retailers sell goods to the end consumer. The retail sector consists of two main types: store and nonstore retailer. 1. Store retailers operate from fixed locations that sell merchandise to the general public. The purpose is to attract high number of walking in customers by using marketing. The merchandise sold by store retailers includes personal, electronic and household goods. Some types of stores also offer after-sale services. 2. Nonstore retailers also sell merchandise to the end consumer. However, they reach their customers by “broadcasting of "infomercials," the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls (street vendors, except food), and distribution through vending machines.” (Industries at a Glance, 2016) Further Retail industry can be broken into four main segments: 1. Big-Box & Department Store Retailers, which offer general merchandise, “such as apparel, jewelry, cosmetics, home furnishings, general household products, toys, appliances and sporting goods.” A Big-Box Retailer operate from physical locations and sell all types of goods to an end consumer. In order to be profitable and attain economies of scale retailers need to sell substantial amount of goods. Examples of a Big-box retailers are
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