Business Analysis : Business And Business

1207 Words Feb 10th, 2016 5 Pages
Actually, the cost of sale for the Business to Business is outrageously priced and typically larger than the business to consumer market. The simplest way to describe this is that a business to business transaction always takes more consideration (Lake, 2016). During business to business, you focus on the logic of the product at the time you are marketing it. You pay more attention on the features of the product. There is no personal emotion attached to it while making a purchase decision. You want to pay more attention on understanding the organisational purchasers and how they operate within the boundaries of their companies’ procedures. The business to business is knowledgeable, understands your product or service more than you do, and wants to buy goods and services to assist their company stay profitable, competitive and successful (Lake, 2016). Marketing copy has to speak to an experienced audience. Your distinctive reader possesses a high interest in and understanding of your goods. So writing marketing copy is more complicated and needs research to make sure you give the right information to the buyer (Lake, 2016).

Business to Consumer
When you are marketing to a consumer, you pay particular attention on the benefits of the goods. There is personal emotion attached to it when making a decision. Consumers are not alike in that they request for diverse distribution channels for convenience, not like that with business to business market. Consumers do not seem to be…
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