Business Analysis : Business And Marketing World

Moreover, the growing number of conscience consumers was highlighted in a recent Bursen-Marsteller report; “people will more likely choose a product that supports a social cause when choosing between otherwise similar products” (Penn, Schoen & Berland, 2010). These average consumers daily decisions are slowly but surely being influenced by social concern and responsibility. Finally, the critical issue for Company Q is the social responsibility to its customers, who looks to business to provide them with satisfying, safe products and respect their rights as customer.

All consumers should make every effort to make ethical purchases. This involves evaluating their morals and values in order to make sound decisions on their purchases. This also includes setting priorities and examining what is really important to the consumer. If a consumer cares about the wrongdoings of employees and expresses their concerns through purchases, then companies who do the right things would gain a large share of the market. However, consumers cannot change the world or fix social injustices totally through their purchases, some things are never seen by the consumer because companies have become great at hiding the unethical parts of business. Sometimes consumers have to make tough decisions because a sustainable brand may be too expensive and be a lower quality than other less sustainable brands.

In comparing and contrasting two articles which analyze and evaluate ethics in business, the impact of corporate social responsibility and ethical behavior by corporation and their managers can be understood by the public perception documented in a survey of Hawaiian residents, as well as the argument of negative value to consumers when self-interest and lack of ethics are part of an organization’s business model. The survey results in Choy’s article demonstrate the impression of a decline in corporate ethical behavior over the past twenty years. Both articles use the environment of competition to discuss the characteristics of ethical and moral behavior in the corporate realm. The recommendation based on the evaluation of information in the two articles is for business organizations to employ ethical and moral practices that include the values of society, and use traditional morality in all business dealings. The value of corporate social responsibility will be acknowledged and appreciated by consumers, and both economic and social gains can be achieved.

Marketing Analysis: Be our guest is an established service sector business. The company rents party equipment to other businesses and individuals for varied occasions, such as marriages and parties, which makes the demand for it being cyclical. The company is known for the high quality equipment they deliver and the extra ordinary services they provide in comparison to their competitors. Over the last three years from 1994 to 1997 the net sales for Be Our Guest have increased by 11% in 1994-1995 then by 9% in 1995-1996 and by another 23% from 1996-1997. There are number of factors causing this rapid escalation in sales. Having a strategy of providing high level of service and quality developed long-term relationship with the clients. Furthermore, those loyal and satisfied customers’ help in the promotion of the business as new clients come from a word of mouth of existing clients.

Qualitative information is non-numeric information based on the quality of an item or object. This would be very much based on opinion. When testing the quality of something and forming an opinion on it this can be known as qualitative information.

The authors of this business journal explore the recent activities of today’s retail giants and how their ethical behavior affects their brand, objectives, performance and stakeholders. The authors investigate the origins of certain variables that affect the ethical values of an organization. In addition, a review is performed on how both ethics along with these variables contribute

NetCafe has made arrangements to wind up a reliably prerequisite for nearby espresso addicts, a spot to long for as you try to make tracks in an inverse course from the orderly nerves of life and only a satisfying spot to meet your accomplices or to look at a book, all in one. With the making eagerness for staggering gourmet espresso and fabulous association, Net Cafe will benefit by its closeness to the LaTrobe University grounds to create an inside social event of rehash clients. NetCafe will offer its clients the best coordinated espresso in the zone that will be complimented with arranged items, moreover free books that its supporters can read to advantage however much as could reasonably be expected from their

The aim of this report was to analyse what ethical consumerism means for business. A brief analysis of ethical consumerism is given as well as identifying some of the key products that falls under the ethical category. Ethical consumerism has gained momentum in recent years; it is about consumers buying products and services they see to be ethically produced without any or little damage being done to the environment and society.

The relationship among factors that influence ethical behavior can be shown in a framework in which societal culture and norms, affect business culture and industry practices, affect corporate culture and expectations–all of which affect and are affected by personal moral philosophy and ethical behavior. Ultimately the nature and the principal of ethical marketing emerge. All the components have been discussed below in details: .2.1FACTORS: It includes the Societal Culture and Norms, Business Culture and Industry Practices and the Corporate Culture and

One of the leading companies that adopted CSR as a pioneer of ethic is The Body Shop. The company has used CSR as a competitive strategy in order to succeed in business. The shop owner knows what she does best. So, products are developed based on a specific group of customers in order to create a strong brand preferences and unique way with a perception of enormous customer groups, called sustainability ideals. The source of The Body Shop success is to utilize the benefits of CSR by selling products based on natural ingredients, paying a fair price and no testing on animal. According to porter (1985), he claimed that sustainability of differentiation depends on two things: "it is continued perceived value to buyers and the lack of competitor ability to imitate it" (Porter 1985 cited in Mallin 2009, p.71). It requires a transparency of work process with stakeholders. From this example, it explains why CSR is important to modern businesses like The Body Shop (Mallin 2009, pp.59-78),(Kwapong 2005, p.89).

The importance of international business: International business is all business dealings isolated and governmental-that include two or more nations. The modest response is that international business includes a great and rising share of the world's whole business. Today, virtually all corporations, major or minor, are affected by world-wide actions and opposition because maximum wholesale production to or safe contractors from overseas nations or contest against goods and facilities that originate from overseas.

Consumers then rationalize that action by convincing themselves that they will act virtuously in the future, in effect, offsetting the vice that they previously indulged in (Khan & Dhar, 2007). The study suggests that although the consumer and citizen ‘within us’ approve of the philosophical idea of a socially responsible firm, that when faced with seductively priced goods, all bets are out the window. Another study titled, “Licensing Effect in Consumer Choice”, provides another antithesis, proposing that by taking part in previous virtuous behaviors, consumers are less likely to act virtuously in the future. Furthermore, consumers may interpret engaging with a firm that is known for its social responsibility as a relative virtue (Khan & Dhar, 2006). For instance, consumers may quench their need for prosocial behavior if they engage in extra-role activities, such as suggesting to their family to shop at Starbucks because of their fair trade practices. Thus, the subsequent virtues or, in-role behaviors occur reasonably less, because the consumer has already proven to themselves that they can act virtuously (Khan & Dhar, 2006) Both theories lend themselves to the hypothesis that although CSR efforts may succeed in propagating extra-role behaviors or the mere

The importance of ethics in marketing is growing. Recognition and respect for ethics, covering a wide range of issues can be used as USP (unique selling point) for a company. Each society will have it own unwritten code of behavior. However view of matter will change over time. Due to this societal marketing concept has emerged which requires that marketer adhere to socially responsible and ethical practices in the marketing of their goods and products. Below is the definition of ethics.

Nowadays, corporations which are considered to be profit-driven organizations try hard to come up with novel marketing strategies and utilize them to maximum their own profits. Moreover, more and more consumers’ attitude toward corporations’ impression are on the basis of their performance on social environment. This trend makes corporations tend to concentrate on how to give consumers a so called “good” impression (CSR or CRM?).

Every organisation has an obligation to act to benefit the society at large in an ethical framework. This helps in maintaining and developing the organisations image and consequently influences the customers’ overall evaluation