Business Analysis : Customers And Partners

In this task I will be describing eight different stakeholders which are; customers, employees, suppliers, owners, trade unions, employer associations, local and national communities and the government. I will be stating what they are, who they are, why they useful, how they influence stake holders on organisation and why they are useful to business I have chosen which is Tesco and The British Heart Foundation.

The key stakeholders in a business include customers, suppliers, employees, local and national communities and governments.

After conducting a stakeholder analysis for TOMS Shoes, I have identified their four primary stakeholders and prioritized them in accordance to their significance to TOMS’ business strategies. I have first ranked TOMS’ chief stakeholders according to their level of power which led me to identify their consumers and giving partners as their top priority stakeholders. This is so as these stakeholders are responsible for carrying out TOMS mission, which serves as the cornerstone of TOMS’ business enterprises through the consumers’ purchase of their products which fuels their “One to One” initiative that is carried out by the giving partners. In regards to their placement on the interest spectrum, I have placed customers on the lower end as most

Stakeholders have a significant influence on the aims of an organisation. They are the people who are affected by or interested in the business. In some organisations the shareholders are stakeholders, and at times have some of the decision power. In trade organisations, customers are also considered stakeholders; therefore their needs are part of the organisation’s overall objectives.

Who will be the various stakeholders of your business? How will they each be impacted by your business?

Before we can identify the needs of customers and stakeholders, it is important that we can identify who our customers and stakeholders actually are.

For this task I have been asked to discuss the stakeholder’s aims and objectives of my two businesses. It is important for stakeholders to have an influence as they can offer ideas and anything the company is doing is in their interest.

It is important to know that organizations are vital with providing guidance and advice for an arrangement of objectives and methodologies of serviceable divisions. Moreover, these procedures could show the principle explanation of achievement or dissatisfaction of the organization.

3. Defining the firms marketing scope – basing it on customer satisfaction; comparisons to competitors; and maintaining strategy development

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

Stakeholders are people or groups with interest in an organization that can affect or be affected by the organization itself, its objectives, or its policies (BusinessDictionary, 2015). Each stakeholder brings their own perspective to the table based on their relationship with the organization (e.g. internal or external role), their level of experience, and their area of expertise about the subject matter they are involved with. At a high level, the list of stakeholders for any organization could include people or groups such as: customers, employees, government agencies, suppliers, unions, community resources, shareholders, and business owners. For the purpose of this assignment, I will discuss and review stakeholders relative to the

It is in facts generally believed that corporations rely on critical factors that allow them to face the competitive pressures in the marketplace. The focus of these interviews is therefore dedicated on the stakeholder analysis, on the management of the people that compose working teams, and on the management of information flows within the company.

However, most organizations are run and steered by people. It is through individuals that objectives are situated and goals are caught on. The performance of an association is thus dependent upon the total performance of its individuals. The achievement of an organization will therefore rely on its capacity to gauge definitely the performance of its individuals and utilize it precisely to enhance them as an

Stakeholders are the group or number of people who are directly or indirectly related to a particular business. Stakeholders can be directors, customers, employees, government, agencies, owners, suppliers, unions and the community from which the business draws its resources (Campbell, 2002). However, stakeholders are a crucial part for the success of business. If an organisation knows it’s stakeholder, then it can determine where, there is prospect for business and also by analysing stakeholders, business can set its operational activities (Graham, 2005).

According to Blythe (2010), segmentation, targeting and positioning are fundamental to the concept of meeting customer need. This essay will outline and analyse these fundamental tools of marketing in an academic setting, in addition to, assessing how an organisation of my choice applies them in a working environment. Included in this essay, will be an academic discussion of the advantages of market segmentation, targeting and positioning drawing upon views of various scholars. Furthermore, I will provide a profile of my chosen organisation as well as an assessment of their market segmentation, targeting and positioning strategies. The essay will finish with a summary of the main points and will draw conclusions based on the evidence which has been presented.