Business Analysis : Dick 's Sporting Goods

Dicks Sporting Goods, “Dicks,” is a great in store and online retailer that carries a very extensive assortment of name brand products. They specialize in products which range from sports equipment like footwear and apparel to equipment for outdoors activities like hunting, fishing and hiking. With a superstore format, Dicks offers a wide variety of merchandise from large vendors such as Nike, Calloway, Columbia Sportswear, and Adidas.

TaylorMade selectively chooses its retailers to more effectively sell its products. Being part of the adidas Group allows TaylorMade to use the wide distribution channels and infrastructure that adidas brand currently operates to grow its product line in new emerging markets. TaylorMade focuses on strategic accounts to create and make available state-of-the-art floor displays that showcase products and communicate key messages, which allows it to better position its clubs and balls among the top-selling golf products (adidas Group, 2013). TaylorMade is also focusing on smaller golf shops and privately owned retailers to gain a more personal approach with consumers.

Athletics Supreme’s sportswear prices are affordable when compared to higher priced competitors like Walmart Stores and Dick’s Sporting Goods with a pricing strategy designed and employed to offer competition to its rival companies. The company does not compromise on its quality craftsmanhip while still offering low prices because it is confident of its loyal consumers. The company’s pricing methodology is flexible and depends generally on the economic trends that might influence buyer behavior in targeted segments focusing on total customer satisfaction as a way of encouraging brand loyalty in a highly competitive

To date, Bass Pro Shop's (hereinafter alternatively "the company") corporate strategy has been to focus on the growing wildlife recreation market. In this regard, Henderson and Moore (2006, p. 598) emphasize that, "Wildlife recreation -- hunting, fishing, and wildlife watching-has garnered increasing attention as an engine of economic activity in rural areas. The expansion and success of rural

| * Endorsing Athletes * Sponsoring Sports events * City based advertisements * Banners & Billboards * Themes on

Today, Bass Pro Shops became one of America’s premier outdoor retail leaders serving over 75 million sportsmen. Bass

stand up for what he believes in would be considered a respectable trait to many.

Dick’s Sporting Goods also known as Dick’s Clothing and Sporting Goods is a fast growing company that carries products ranging from Taylormade golf clubs to The North Face winter jackets. Dick’s Sporting goods was founded in 1948 by Dick Stack who in which was only 18 years old at the time. In 1948, Stack was working at an Army Surplus store in New York, where his boss asked his opinion on which new tackle products should introduced into the fishing business. Dick was an experienced fisher, when he gave his ideas to boss, his ideas were turned down. Stack was not happy and spoke to his late grandmother about the situation and she gave him the funds he needed to start his own tackle store. In 1958, Stack had created a business that is very much like what a typical Dick’s Sporting Goods is today. He was a driven young individual that felt his knowledge would allow him to be successful in the tackle business. Not only did his tackle business succeed, but what is now the Dick’s Sporting Goods Brand has greatly succeeded.

Last year my son joined the cross country at his high school and he needed clothing apparel such as shorts, tops, and pants. We went to Dick’s Sporting Goods Store which is a leading sporting goods retailer offering an extensive authentic, high-quality, sports equipment, apparel, footwear and accessories” (Dick’s Sporting Goods, 2018, para.5). Market segmentation is the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups for a business to make a profit by defining customer preferences regarding their needs and wants” (Lamb, Hair, & McDaniel, 2017). The bases commonly used to segment consumer markets are geographic, demographic, psychographic, benefit and usage segmentation (Lamb et al., 2017).

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer that offers a broad assortment of brand name sporting goods equipment, apparel and footwear.

Innovation is probably the most important driver of change in most industries, especially ones that are saturated. Dick’s continuous innovation has helped them be one of the leaders in the sporting goods industry for over a decade.

Several attempts have been made by Boston Beer Company to continue on a growth streak but not all attempts have been successful. The main goals for Boston Beer Company are to increase revenue and continue growing in the industry. Boston Beer Company has had trouble growing as barriers of entry are low and competition is high. Even though the market has seen a slight upturn, however Boston Beer’s founder Jim Koch elaborates on the company’s dissatisfaction, “We are disappointed with our depletion trends in 2016, which have remained weak so far in 2017. These trends are affected by the general softening of the craft-beer category and cider category and a more challenging retail environment with a lot of new options for our drinkers”. (https://www.fool.com/investing/2017/02/22/boston-beer-finds-growth-the-hard-way.aspx)

When our professor first presented this project paper to us my mind began to wonder. What is a good company to research and present it to my fellow classmates. My first selection was “Chik-fil-a”, but I wasn’t sure if we could write about fast food franchises. So I continued to brainstorm about a topic to expound on, even going as far as in asking my buddies and co-workers for suggestions. “Walmart”, “National Football League”, “National Basketball Association”, “Nationwide Insurance”, and “LG” were a few ideas that were presented to me. A few of those sounded ok but none really grasp my attention. As I was visiting an outlet mall, I came across Nike store. “Wow that’s going to by my topic of choice”, is what I told myself. Week

Brands use different strategies to create competitive advantages to beat with their rivals. Some companies use “Overall Cost Leadership” to increase profit by reducing costs and increase market share by lowering price. Some companies use “Focus Strategies” to select a group of market and tailor its strategy to serve that group. The others use “Product Differentiation” as a strategy to obtain a premium price by making unique products. Nike, with its differentiation strategy, the company is continuing to separate its self from the competitors by using its superior technology and innovation. This paper mainly discusses on the company’s product differentiation and analysis how the company using this strategy to build its brand image and become a market leader in sportswear industry. A brief discuss about Nike competitive advantage which related to its broad differentiation aspect and the company product life cycle are also presented on this paper.

Wal-Mart Stores Inc. helps individuals around the globe spare cash and live better - at whatever time and anyplace - in retail locations, online and through their cell phones. Every week, more than 245 million clients and individuals visit our almost 11,000 stores under 65 flags in 28 nations and e-trade sites in 11 nations. With financial year 2015 net offers of $482.2 billion, Wal-Mart utilizes 2.2 million partners around the world. (Wal-Mart Corporate) Wal-Mart is a superpower in the business world and has been that way for 50+ years. Understanding how it got to this point and how it has maintained its successful business model starts with its