Business Analysis : E Shop

As a consequence of recent political changes in some of the countries where the company operates, the global economy continues to be in doldrums. Though the black tea market has been growing steadily in Asia, there has been a fall in the everyday black tea consumption in some of the developed markets. Consumer behaviour has evolved over time with some customers seeking better value and others seeking convenience, health and improved lifestyle.

The e-commerce is one of the biggest things that have taken the Indian business by storm. It is creating an entire new economy, which has a huge potential and is fundamentally changing the way businesses are done. It has advantages for both buyers as well as sellers and this win-win situation is at the core of its phenomenal rise.

With improved global relationships, business web is expanding its roots to every corners of the world. There has been lot of advancements in the corporate sector for the past decade. Retail marketing, e-commerce has grown enormously. With advanced computer and information technology, the retail, e-commerce has increased tremendously; applying these new technologies in business has established many new business approaches and strategies(Ramcharran, 2013). It is stated that in the year 2011, online shoppers in the United Kingdom spent 50 billion pounds which is more than 5000 percent increase in the market when compared to the year 2000; this is just because of the increased access provided to the customers and attractive features like

Tea gets its health benefits from the potent antioxidants that tea contains. These antioxidants have anti-inflammatory properties that can prevent or reduce the risk of many types of health issues.

The global tea supply chain includes three parts: production, trading, and blending and packaging. While Unilever is involved in all three parts, key companies in production include McLeod Russel and Tata Tea (Groosman, 2011, p. 2). Approximately 60% of tea is consumed locally within production areas and in developing countries as shown in Figure 3 (Groosman, 2011, p. 2). One key distinction from other popular beverages is high consumption in developing

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

Next, the second type of tea is white tea. White tea is famous in United State and Europe. According to Chi, Jen and Fereidoon (2009), this tea was discovered from the Tang Dynasty and then become the royal choice in China. This type of tea is the first harvested compared to other forms of tea (Russell and Blaylock, 2007). Compare with other types of tea, white tea is most expensive. The high demand of the product but only little supply makes it so valuable. In addition, it has unique characteristics which describe by its flavor, appearance and the process. Chi et al. stated that the unique flavor own by white tea derived from its particular breed, place and process method which produce sweet, light and refresh taste. Not only that, this tea also produced from spring season with unique sensory (Hilal and Engelhardt, 2007).The appearance looks elegant and natural after finish processing.

This text describes the making process of tea and Yang introduced this process to the target readers with the alienation strategy. This text uses

Tea has been around for centuries. During that time, the Chinese have drunk it for everything from Common cold reduction to weight loss. Now, recent scientific research has given us an insight into how tea improves health and to what benefit.

The website is providing a lot of opportunities for small and medium sized companies to meet more potential customers. Lee (2014) mentioned Chinese customers are price sensitive. Sellers and buyers make an agreement on the most ideal price to both of them so they can communicate directly in terms of that buyers can make more profit and customers can buy product in lower price. Therefore, suppliers and customers have more chance to match up. Lee also said “E-commerce in China is a very dynamic industry where companies must react quickly to accommodate their shoppers needs.” Company need to know how customers are thinking, exchanged information between customers and business is also important. Alibaba developed a variety of business proactively, not just focus on B2B commerce but also C2C on taobao.com such that people can sell their products directly to the customers in relatively small-scale

Now many companies saw the market for people enjoying the benefits of drinking tea and gave birth to bottled tea in the market.

Attention getter: In the East tea has always been looked at as playing a major role in having good health, happiness, and wisdom, and it has now begun to gain more attention from researchers here in the West.

Most of Twining’s Tea is produced in countries like India, China, Kenya, and Sri Lanka on large estates. On average, 13 million workers are involved in tea production worldwide (Groosman, 2012: 2) The tea is then processed in processing plants either on

• Provides Information on world tea exports. 2. Tea and Coffee Trade • This journal features Journal 2010 articles on the latest trends in the global tea industry. • Features articles on new products in the market. • Features articles on tea producing countries and their facts & figures. 3. www.teatrends.com • This website provides information on the health benefits of tea. • Provides information on the latest trends in the industry • Provides Information on the latest products in the industry • Updates on the latest developments in consumption behavior. • Provides information on trends in the industry. • Tea consumed by certain segments of consumers for its health benefits E.g. losing weight, Slimming etc.

Improving conversion rate optimization, or CRO, ranks as one of the best strategies for generating eCommerce revenue. The basics of eCommerce CRO in B2B markets rely on treating the process as a journey instead of as a destination--it 's an ongoing process that requires gathering data, testing platform features and analyzing the results. Each visitor to a B2B platform generates valuable data, and it 's critical not to waste this resource because it costs far less to increase CRO rates than it does to target and land new clients. Following B2B best practices for conversions involves setting up automatic intelligence gathering, testing the results to maximize conversion rates and feeding the improvement process so that it evolves continuously as trends and customer habits change.