Business Analysis : Emirates Group

The company is relatively young. It was founded in 1985 and is one of the youngest companies of this sort in the world (The Emirates story, n.d). Moreover, is should be said that at the beginning its main aim was to guarantees delivery of tourists to the region. However, being sponsored by the government of the UAE the company started its blistering development. New planes were bought and new directions organized. Emirates Airlines has never stopped in its development and that is why nowadays it is one of the greatest international carriers, and the seventh largest airline in the world in terms of revenue (The Emirates story, n.d). The company does not have rivals in the Middle East and its current tempos of development allow to suggest that in several years it can become the best airline company in the world, leaving behind such giants as Lufthansa or American Airlines. The company mainly uses planes made by Boeing and Airbus. Nowadays there are 176 planes which can deliver people to any place in the world. With this in mind it is possible to say that Emirates Airlines is a huge international corporation which has its offices all over the

This report seeks to recommend practical strategies on how to improve service productivity, without neglecting service quality of Indigo Airlines.

Being able to assist customers in their travel needs puts American Airlines above the rest of the airlines in customer service. They train their staff to uphold the mission statement and manage customer expectations. With the competition in air travel, AA’s customer service skills would be considered a distinctive competence. This is proven by its number of repeat customers and rise in new customers.

Further Emirates had the aspiration of becoming an international airline brand name from the airline establishment. The initial step of Emirates airline it made Emirates to connect with international airline services and start up to marketing the brand, serve worldwide. Even the Emirates airlines Employees had the vision and cultivated the mentality to build the Emirates brand internationally. All These motivational aspects made the pathways to the emirates airlines for rapid development and wide spreading on the routes.

Currently, Alaska Airlines ranks among the major U.S. Airlines in terms of financial performance and capabilities. The airline itself has grown from a small regional air carrier to a large passenger airline with a considerable cargo business. The culmination of years of emphasizing the customer service and generating loyalty has manifested itself through Alaska Airlines documented profitability. The success of the airline also comes on its dedication to safety, a fact backed by the FAA’s Diamond Award, which recognized Alaska’s excellent maintenance and training programs. Additionally, Alaska has been recognized for its customer service, a fact that emerged early in the airlines history as the airline offered, and still offers, a means of travel for passengers and cargo in the harsh Alaskan terrain. This along with the largest cargo operation of any U.S. airline are driving factors behind the success of Alaska Airlines.

Singapore Airlines (SIA) is one of the leading companies in the airline industry. They are well-known for their customer service. The basis of the philosophy of SIA is the fact that the quality of service will decide the success or failure of an organization. The management believes in providing value for the money the passengers pay. They recognize the vital role of the employees in this endeavor (Wyckoff, 1989). A well-managed organization considers satisfied and motivated employees as the basic source of improvement and success (Tella, Ayeni, & Popoola, 2007). Like any other organization, the SIA has room for improvement, in their new crew policies, advertising, and practices in retraining. These improvements could enhance them in the eyes of their employees and customers. To bring about improvements, there need to be some changes. The change processes are always associated with dilemmas and challenges. The efficiency of the change efforts and a democratic leadership are important in the resolution of the dilemmas and meeting the associated challenges. The desirable traits of such change efforts include awareness and acceptance of the need for change, foresight, team building aiming at the growth of people (Frandsen, 2014). For example, if the management recognizes and acknowledges the need for periodical retraining of the new employees in the interaction with the passengers, and arrange provision for this, the crew will become efficient in this skill. They will be more

In many respects, by its very character the air transport industry has always been a global business. The progress of larger more efficient aircraft has contemplated that air travel is increasingly commonplace. More people have the chance to travel to more places than ever before. As an outcome of this, the traveling public's anticipation has been lifted. Thus the industry is becoming increasingly globalized and phrases such as seamless service and frequent flyer program have turn weapons in the fight to win passengers. American carriers, immediately shattered by the attacks on the World Trade Center and the Pentagon, are not the only ones affected. The dust was only just starting to settle on the wreckage when the knock-on effects were intimidating intolerable stress for other carriers already suffering from declining passenger numbers and rising fuel and other costs. Setting up direct marketing program helps Southwest airlines to take a more connected, and focused outlook. The customer feels in demand and this helps in building goodwill. There are numerous issues one has to deal with while founding something new and this was kept in mind Southwest airline’s investment decisions, the selling structure, policies, automation of the system, etc. To be ready to deal with them, a few new programs must be set up. For instance, customer-ranking action must be grown. The steps mentioned earlier must be carefully thought about and

American Airlines had a full mindset shift in order to refresh the company. AAL wants to be part of the customers’ journey, not only a way of transportation. “The transformation also needed to evolve American from flying planes to flying people; from being a provider of transportation to a participant on their customers’ journeys; and from offering a network of destinations to offering a world of possibilities.” (Anonymous,

3. Keep fares and operating costs lower then everybody by being safe, efficient and operationally excellent

The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable

Facts about Emirates Airline: 1st founded in 1985, and started its operation on 25-10-1985, 2nd Largest Airline in Middle East, 3rd It operates 3300 flights per week with 66725 Employees, 4th in 2017 Emirates mark esteem grows 17% to achieve US$7.7 billion, 5th Emirates aim to have over 320 aircraft by 2018.

The critical factors in the successful transformation of British Airways were changing the culture of the organization for the employees and the consumers. British Airways embarked on an aggressive media campaign that helped change the “face” of the airline. Their new tag line was “The worlds favourite airline”. Customer service became the number one priority for all employees. Lead by Colin Marshall, “an enabling culture (was put) in place to allow customer service to come out, where rather than people waiting to be told what to do to do things better, it’s an environment where people feel they can actually come out with ideas, that they will be listened to, and feel they are much more a part of the success of the company” Jick (2011)(p.30). A “Putting People First” (PFF) program was instituted for all front line employees. This helped to unify the employees with the new vision of customer service first for the company. During these two day mandatory meetings, all front line staff interacted with all levels of managers and leaders on an even playing

Qatar Airline’s goal is making the airline become the customer’s choice, offering the flight that customers want, and flying to the destination the

Even though it may not reduce cost as much, advance technology does improve Emirates operations. After much innovations of 21st century technology, Emirates establish its first A380 airbus fleet in 2010 and still expanding. Not only it accommodate a huge number of passengers, the plane, but it also uses Biofuel and quieter noise volume with thrust reversal engines, giving its passengers great flight experience.

Emirates Group is a group of companies of which they are concentrating on delivering the best line of services based mainly on aviation, travel, and tourism. The group has been operating for a long time in the airline industry of which we will be concentrating on. As of the group is employing more than 62,000 employees in the region, one of its most important areas to look at is its line of communication with its stakeholders. Communication has been a big issue within big organization for its complexity. Therefore, having a well-integrated line of communication between all the stakeholders is very important to ensure efficiency and effectiveness.