Business Analysis : Kingfisher Plc

1299 Words Nov 11th, 2015 6 Pages
Kingfisher PLC is a home improvement retailer based in London, England. The company has approximately 1200 stores across Europe in 10 different countries. Kingfisher employs 79,000 people within Europe and Asia, and for the year ending 31st January 2015 had sales revenue of £11 million. The company is listed on the London Stock Exchange, and is part of the FTSE 100 index.

i) Kingfisher should be responsible to its stakeholders and the community. The company should aim to meet the needs of society, whilst also ensuring successful financial performance. The stakeholders of Kingfisher are:
• Customers – Kingfisher should satisfy the wants of its customers by providing high quality goods and services at a fair price. Kingfisher reportedly has 6 million customers in its stores per week. The customers should be of high priority and their needs and wants should be met by Kingfisher.
• Owners – Kingfisher is responsible for ensuring profitability to the owners of the business. From agency theory, the company should establish an effective communication between shareholders and the owners (appointed by the shareholders). This ensures that owners and management are working in the interests of the company and that there are no conflicts of interest between the principals and the agents.
• Shareholders- Kingfisher is responsible to grow the business to increase profits and value to shareholders of Kingfisher. As individuals are rational utility maximisers, Kingfisher must aim to…
Open Document