Business Analysis : Marketing Analysis Essay

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

Bargaining Power of Suppliers: The bargaining power of suppliers in the industry is low. There are numerous suppliers in this industry, and the large department stores have the ability to negotiate for the lowest prices. In addition, the switching costs are low, as the products are not highly differentiated. There are a large volume of purchases in the industry, allowing the department stores to exert even more power over the suppliers.

Bargaining power of supplier: High levels of competition among suppliers act to reduce prices to producers. This is a positive for Ford Motor Company. Standardization of parts allowed Ford to reduce dependency on fixed supplier/vendor which goes into producer’s favor.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Supplier Power: This highlights that it is easy for suppliers to rise up their prices. This is determined by the number of suppliers, the uniqueness of their product, their control over the buyer, and the cost of changing from one buyer to another. The scarcer the supplier choices you might have, and the more you need the help and that

ATT Group is a full-service digital creative agency that is located in Seattle. The company provides marketing services, web, branding for a company in many industries. To illustrates, the company provides solutions of marketing strategies including website, social media, or video production, so that customers can get the best solution for their marketing strategy based on their budget. In addition the company can help its customers by providing an assessment and an effective plan, so that they can decide what should they focus on their marketing efforts.

For my industry analysis marketing project I decided to study the company known as Riddell Sports Industries. John Tate Riddell, born in Georgetown, Michigan in 1885, studied at Bethany College and would go on to further his education at Yale Northwestern and the University of Chicago. For fourteen years he taught mathematics at Evanston Township High School in Evanston, Illinois. In 1929, John Tate Riddell left his job as a high school football coach and athletic director and decided to start his very own American based sports equipment company that would go on to be named after himself John T. Riddell Industry. John T. Riddell Industries, which is headquartered in the small town of Rosemont, Illinois, made its start in the athletic gear by creating the first ever removable cleat for his high school athletes. At the time football players were being faced with major difficulties due to the lack of gear they were using when they played. The weather was a huge problem for players and created obstacles that most couldn’t figure out how exactly overcome. At the time, players leather cleats were nailed to the bottom of a pair of ordinary shoes and if you were unable to have your cleats switched out to longer mud appropriate spikes before a game, you were forced to play with shoes that were dull and dangerous for players to continue using. John Tate Riddell was simply fed up with the lack of properly functioning cleats and lack of repairs so he offered a simple yet

A supplier group have even more power over an industry if it is dominated by a few companies, there are no substitute products, the industry is not an important consumer for the suppliers, their product is essential to the industry, the supplier differs costs, and forward integration potential of the supplier group exists. Labor supply can also influence the position of the suppliers. These factors are generally out of the control of the industry or company but strategy can alter the power of

Low; supplier power is how easy it is for supplier to force down the price of the product by considering distinctiveness of the product, number of suppliers of each initial input and switching cost from one supplier to another. Supplier power for solar instant cooler is relatively weak. Solar panel made by two suppliers is almost similar, and one can get nitrogen gas from any chemical based industry. So if supplier for solar panel and Nitrogen gas tubes rises their price it is easy to switch supplier and get same raw materials from different source. So, supplier power is weak.

This business environment analysis is being done for Ms. Myra Morningstar’s business, UMUC Haircuts. When Ms. Morningstar opened her barbershop back in 1995 she only had one chair and over the years she has added more services, to include; shampooing, styling, and, in the very near future, manicures (Scott, 2015). Due to these expansions, Ms. Morningstar requires a better solution for managing customers and employee scheduling. UMUC Haircuts was evaluated Using Porter’s Five Forces Analysis (PFFA) and the Cost Leadership Strategy (CLS), in order to find the effects on UMUC Haircuts.

As I read the articles and after I made some research about marketing, I noticed that there are different roles. For example, one that caught my attention was marketing manager. The salary was not what caught my attention, because they do get paid very well. But what caught my attention was the name. When I read the the first article, I thought it would be simple. I thought it would have been simple, because in high school I was the soccer captain and manager for the varsity and junior varsity team, and there was not much to do. Once I research the job description for marketing manager, my whole idea of a simple job flew away. A marketing manager has to do a lot. Some examples of their job descriptions are “plan marketing and branding objectives”, “expand product solutions and offerings”, “prepare and adhere to budgets” and the list keeps adding up (http://www.americasjobexchange.com/marketing-manager-job-description). A marketing manager has an important role in keeping the company or organization stable or even improving.

This is how much pressure suppliers can place on a business. If one supplier has a large enough impact to affect a company’s margins and volumes, then they hold substantial power. Here are a few reasons that suppliers might have power: