Business Analysis : Marketing Strategy

956 Words Oct 22nd, 2014 4 Pages
COURSE: Diploma of Business & Enterprise
UNIT OF STUDY: Marketing
ASSESSMENT TYPE: Individual Assignment
ASSESSMENT TITLE: PART 2
Student id: 4496643
Student name: Harjot Kaur Sahota
Teacher name: Rocco Gargano
Table of contents:
Executive summary……………………..
Marketing objectives…………………….
Target marketing……………………………...
Proposed marketing strategy………………………..
Marketing budget…………………………………………..
Conclusion……………………………………………..
Executive summary:
The blush hair and beauty studio (salon) is located in Ringwood east Melbourne. This salon offering an entire family to have their needs satisfied in one appropriate location. This salon serves men, women, and children and accepts appointments as well as. Blush hair and beauty salon also sells retail hair and beauty products .this salon give attention to detail regarding customer service. This salon will slowly but surely gain market share as it services the entire family, creating long term relationships.
This assignment is related to part A which I submitted already. In the this part of the assignment, the research on the target market, marketing objectives and the marketing strategies are prepared and finally, the marketing budget .
Marketing objectives
The blush studio (salon) is need to achieve goal or objective which they are plan. Some plans are deal with operational, employee, management and business development issues. Some deals with marketing issues, including goals such as increase the productivity or increase the number of…
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