Business Analysis Models

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INDIVIDUAL APPROACH OF THREE MODELS OF BUSINESS ANALYSIS IN INTERNATIONAL BUSINESS THROUGH THE STRTEGIC ANALYSIS OF STARBUCKS, UNITED PARCEL SERVICE Inc. (UPS), FEDERAL EXPRESS (FedEx)

Abstract
Purpose – The aim of this paper is to provide a critique on the models of business analysis by considering two companies as examples, with the objective of understanding their key success factors and future opportunities.
Design/Methodology/Approach – Applying the SWOT, PESTEL and Porter models of strategic framework, and this paper identifies the current situation, power holdings, competitive rivalries and future movements of Starbucks Corporation (Starbucks), United Parcel Service Inc. (UPS), Federal Express (FedEx).
Findings
In the process
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The company is also investing in introducing complimentary products such as take home coffee beans and coffee accessories for customers. Apart from this, Starbucks is also partnering to sell their coffee through other intermediaries.

The threats to the Starbucks Corporation are associated with competitive rivalries in the coffee market, rise in price of raw materials, cultural and political factors related international business.

Thus, it is evident that the Starbucks is well positioned around its strengths, which far outweighs its weaknesses. The company must maintain its supplier relationships, and continue to offer compelling and premium products to its customer base in order to stay relevant and compete against other coffee giants.

2. PORTER’S ANALYSIS

The Porter’s analysis is a powerful tool in the strategy management. It helps to make decisions based on the external environment and the internal factors and to design the long-term goals of the company. Porter’s analysis mainly deals with the external environment of the firm which means the macro environment external to the company. The five forces of PORTER’S analysis includes * Bargaining power vested with the suppliers * Bargaining power vested with the customers * Competitive rivalry * Entrants barriers * Threats of substitutes

Porter’s analysis of United Parcel Service Inc. (UPS)

The external environment of United Parcel Service Inc.
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