Business Analysis Of Dayton Company

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Section One – Business Analysis
Target Corp. began in 1881 as Dayton Dry Goods Company in Minneapolis by George Draper Dayton. Mr. Dayton heralded his company as having “dependable merchandise, fair business practice, and a generous spirit of giving.” The company continued to thrive and in 1902, became the 4th largest department store in Minneapolis when it partnered with Goodfellow’s Dry Goods Company. In 1911, after becoming a sole owner, Mr. Dayton renamed the company to Dayton Company. In 1920, Dayton Company revolutionized the way merchandise was transported across the United States when they started using airplanes when a freight-handlers strike occurred, stopping ground transportation. We can see the effects of this today.
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Finally, Target opens a store outside of Minneapolis, in the Denver metro area. The Target stores continue to open up across the country over the next 20+ years. The company also opens its first distribution center in 1969. By the year 2000, Target Corporation has stores in 47 of the 50 United States and has opened its 1000th store. In 2005, the company exceeds $50 billion in annual sales for the first time in its history. By 2012, Hawaii and Alaska had joined the states with Target stores. In 2013, Target opened stores in Canada, only to close them in 2015.
In recent years, Target Corp. has made the headlines with its involvement in LGBT awareness and equality. Target removed its “boys” and “girls” labels on the toys and clothing department and, most recently, made its bathroom gender neutral.
Target Corp. (TGT) is considered Miscellaneous General Merchandise Stores with a SIC number of 5399 or All Other General Merchandise Stores with an NAICS code of 452990. The stores sell just about anything that a household should need. They pride themselves on their low prices, yet they strive to ensure their products are of high quality and current.
Target Corp’s top competitors include Wal-Mart, Costco, and Meijer (Meijer is a regional chain, the competition is present only where Meijers are located.) All of these companies offer a wide range of products at discount prices. Wal-Mart is known for the lowest price,
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