Business Analysis : Sabmiller Plc

2024 Words Mar 30th, 2016 9 Pages
2. Business analysis
2.1 Business description

SABMiller plc is one of the largest brewing companies in the world, which specializes in production and delivery of beers and carbonated soft drinks. This multinational corporation operates in five regions including Latin America, Africa, Europe, North America and Asia Pacific. It was founded in 1895 in South African and is headquartered in London, the United Kingdom.

SABMiller pays attention to shareholder value creation and aim to provide superior shareholder return. Besides, like Heineken and AB InBev, SABMiller wants to drive topline growth through the existing brands in the future and it requires investment in marketing. Minimalizing the cost of materials and reducing the waste and carbon is a part of the sustainable development plans the company attempt to achieve in the future. Carlsberg’s Sustainable Packaging is also a plan about resource optimization. Different from Carlsberg who choose funding program to increase net benefits, SABMiller is going to fund small business to enhance its business growth.

2.2 Industry overview and competitive analysis

2.2.1 Macro-Economic Analysis

Last five years saw a rise in US dollar which may lead to negative performance for global companies who operating in non-dollar countries and use dollar for accounting currency basis. For example, the depreciation of key currencies against the US dollar may have a significant negative impact on the translation of financial results and the…

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