Business Analysis: Skarp Razor

As our population ages there is becoming a greater need to accommodate and care for them. Statistics Canada did a census in 2016 that states that "13.0% of the population is aged 65 and older." Although many people aged 65 can still function independently and do not require much help. As they become older however, their needs will change as their health declines (Ivan, 2018). The local community has seen a shift in needs as elementary schools and high schools are amalgamated to adjust for low numbers of students. On the other hand the number and size of the local Nursing and Retirement Homes has grown. "32.0% of people aged 85 and older lived in collective dwellings such as nursing homes and residences for senior citizens" (A Portrait of

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

Nowadays, the population of Canada is increasing year by year. According to my research, Ontario has 13.5 million populations, which is two fifths of overall and also approximately 1.5 million are older people. Five years later, population of the elderly might up to twice. In another word, Canada will have a tendency of step into the aging society in the future.

There is diversity among all Canadian, hence there is differences among the aging population. Not all seniors are aging well and have the appropriate programs and services to meet their needs. Some seniors are victims of abuse and some are living in isolation and poverty. Some seniors suffer from chronic illness and other socio-economic factors limit the amount of money they can put away for retirement. Hence these middle and low income elderly retirees will have to depend mainly on the pension plan that is offered between the age of 60- 65. The age of 60-65 is regarded in Canada as the age of retirement. This paper will focus mainly on the disadvantaged older populations. The disadvantaged older populations are those who are currently

Canada’s birth rates are below replacement levels and its population is aging, causing a significant drop in labour force growth over the long term. By 2030, nearly one out of every four Canadians will be 65 years or older. Moreover,

The company offered a new product, safety razors and blades, a product of convenience at a reasonable price. Gillette had a few lean years to establish a customer base. To attract new customers Gillette tried advertising by putting his face stamped on the thin razor blades, and then gave away the razor as a free gift. The razor was useless without the blades. The marketing gimmick of “FREE” worked! Gillette gave free razors that then created a demand for the blades. Gillette sold razors in bulk at discounted prices to banks so they could use them as give away when you opened an account, the” Shave and Save” campaigns were huge success. Gillette took it even further when he then sold to the Wrigley’s gum company; packets of coffee, tea, spices, and marshmallows. Gillette sold millions of razors at steep discount to the Army hoping the habits soldiers developed at war

Canadians do not need to rethink how they are currently treating our environment, as they have previously done that. Citizens have already made significant changes in how they live their lives, and Canada has seen an overall improvement in our environment situation. After the government began to certify certain merchandise as environmentally-friendly, Canadians have become more aware of the fact that Canada needs to be a more green country. They started buying these products, contributing to bettering Canada’s environment. Yet it may seem unrealistic that by buying more eco-friendly items, one is positively contributing to the environment, it is very true. The only people who are in charge of the environmental standards are the consumers. And

The first emerging trend is the aging population in Canada. Compared to 1971, in which the median age of the population was approximately 26 years, in 2011 the median age of the population in Canada was approximately 40 years. To put this into perspective, according to the 2011 data, half the population was older than 40 years while half was younger. Seniors currently make up the fastest growing age group in Canada. They also represent the fastest

The Movement While beginning this new millennium, Canadians are going through a time of dramatic social, economic and political change. The increasingly integrated global and economic markets along with the developments in technology have facilitated globalization and have made a huge impact on the lifestyles of Canadians (Canadian Institute of Actuaries, 2001)). With Canada’s aging population on the rise (Exhibit 1), it is obvious that different age cohorts will generate different trends.

Canada’s aging population is increasing due to 3 main reasons- one being that the baby boomer generation is “ending” or “retiring”- they’re aging; and with decreased fertility rates and longer life expectancies, there ends up being a larger population over 65 years of age. This impacts us economically and socially because in order to support the growing number of seniors- we have to improve the quality and frequency of financial planning for retirement, make retirement a choice (not mandatory), assist the seniors in the labour force and being versatile with work conditions (telecommuting) and encourage youth (and even foreign workers)into the

* Customers: Male consumer products have been trending upward in the last decade. The customer segments are broken up into three areas; social/emotional, involved razor users, and uninvolved or maintenance users. Social/emotional are responsible for 39% of Nondisposable razors, Involved is for 28%, and maintenance users account for 33%. In 2009 consumers razors and replacement cartridges at a higher rate than ever before.

‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor, Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. This is a cutting edge technology that is expected to take the market by storm. This product Paramount has two existing products in the market – Paramount Pro and Paramount Avail. Neither of them has introduced significant technology innovations in the

Gillette has been successful in convincing the world that more is better, in regards to the number of blades and other features of a razor. To be successful in the

1: What are the key success factors (KSF’s) in the male shaving market? How are they different from the female shaving market?

innovations in shaving technology and its ability to persuade consumers to trade up as new