Business Analysis : Tata Motors

Sale of a part of Tata Industries Limited to the Hong Kong-based Jardine Matheson group

The company produces vehicles under the names Ford, Lincoln, Mercury, Jaguar, Volvo, Land Rover, and Aston Martin. Ford likewise keeps up controlling enthusiasm for Mazda Motor Corporation

Jaguar and land rover are the largest UK automobile manufacturing business built around two British brand driving forces, with a strong team of 32,000 globally and support 210,000 jobs. Through the supply chain, dealer network and wider economy and all cars are engineered in the UK. JLR is the biggest in research and development in the manufacturing sector.

The Tata Group founded its roots in Indian history almost a hundred years prior to its independence from England. It was established in 1868 as a trading firm by Jamsetji Tata in Bombay. (Tata, 2012). A single textile mill marked the journey of business prosperity for the Tata generations in 1874 during the time of the British Raj. Even till today, the Parsi group has always retained ownership. With its ancestral roots in the Zoroastrian community, Tata Group has been the creator of entire industries in India. Before the arrival of independence in the Indian realm, the Tata brand was synonymous to being a pioneer across a spectrum of versatile and diverse market segments. From the first luxury hotel (1903), first airline (1932), the first private steel company (1907), and the first national software entity (1968), the Tata name is one revered in Indian society.

Jaguar was founded in 1922 as Swallow Chairs and originally operated as a sidecar and car trimmings company. In 1945 it officially became Jaguar Cars Ltd and had initial production of 1,132 cars. In the mid 1960’s it merged with other British motor companies to become British Leyland. After significant losses, the government found that BL was in serious financial trouble and acquired nearly all of their equity. During the next 20 years the government was able to turn the company around. The standards were increased and reputation for quality production was developed. Revenue growth grew 40% annually from 1980 to 1983 and employee morale and overall image improved with international races. In 1980, exports accounted for 60% of sales and by 1983 exports totaled 75% of sales. By 1984, Jaguar has come to be regarded as a leading manufacturer of luxury high-priced automobiles. However, the company

There are distinctive barriers to entry in the automotive industry. The main 10 firms operating in the automotive industry have great power in terms of reputation, finances, experience, technology and existing large product portfolios. It would be highly difficult for a new company to compete with the above.
• The existing companies within the industry are joining forces, which at times do have detrimental effects for new comers to the market and for some existing companies. For instance, the situation of Rover in the UK. In the past, the profitable components of Rover were purchased by BMW and Ford, and Rover was left producing poor quality and old vehicles, which consequently led to its bankruptcy in April, 2005 (BBC, April

The automotive industry is inherently interesting: it is massive, it is competitive, and it is expected to

A key opportunity expressed in the article was Jaguar Land Rovers interest in the Chinese marketplace. Much of the companies new found success was created through Chinese retail sales. In previous years China represented only 1% of total sales for Jaguar Land Rover. Nevertheless head executives project that not only will sales continue to rise, the country will also become the firms largest market within the coming years.

(Select USA, n.d.), have identified the United States as having one of the largest automotive markets in the world, as it is home to thirteen (13) auto manufacturers. Similarly, Investopedia.com, (n.d.), states that the North American automobile production market, is dominated by what is known as the “Big Three”, which includes; General Motors, producers of Chevrolet, Pontiac, Buick, and Cadillac, Chrysler, producers of Chrysler, jeep and Dodge, and Ford Motors, producers of Ford, Lincoln and Volvo”.

based automobile manufacturers. As one of the largest industries in the U.S., the top manufacturers rely primarily on their domestic market, along with Canada, to sustain their business. ("BERA: Issue 2 Automotive Industry: Global Automotive Industry", 2015)

The United States automobile industry is one characterized by incumbent behemoth corporations whose distribution channels span the world. Companies like Toyota, General Motors, and Volkswagen form entire segments of their respective countries’ economies and have dominated the auto industry for generations.

The key partners of Tata Motors include the pre-owned vehicle brand from Tata Motors limited. It has formed multiple Joint Ventures over the years.

Tata motors limited is the India’s largest automobile company, with the consolidated revenues of INR 2, 62,796 crores in the year of 2014-15. It is the leader in the commercial vehicles in each segment, and among the top in the passenger vehicles with the winning products in the compact, midsize cars and the utility vehicle segments. The Tata motors group has over 60,000 employees are been guided by the mission “to be passionate in anticipating and providing the best vehicle and experience that excite our customer globally. It has been established in the year of 1945, Tata motors presence cuts across the length and the breath of India. Over 8 million Tata vehicles ply on Indian roads, since the first rolled out

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

The characteristics of the global motor vehicle industry are a boom in certain places and a bust in others all due to economic conditions in different nations. Four years after tow of Detroit Michigan’s big three went into bankruptcy American car makers are going “full throttle” with sales in August hitting an annual rate that if substantiated can take them back over 16 million and that is a rate that was last hit before the economic crisis and 80% higher than 2009 when GM and Chrysler went into bankruptcy. The opposite is happening in Europe being in its sixth year slump now and with a weak economy, high petroleum prices and an aging