Business Analysis : Telstra, Australia 's Leading Organisation Of Telecommunication And Information Services

Telus appeared in the late 1990’s by the merger of Alberta-based Telus and BC Telecom in an environment of significant changes for the incumbent carriers who had previously enjoyed a monopolized service offering. Soon after its creation Telus found itself in the early 2000 to be facing major hurdles of maintaining its financing plans. The early 2000 offered an environment of increased competition for telecom companies, saw the crash of the dot-com bubble and offered a weaker business climate as a result of the 9/11 tragedy. Within this environment, the ratings by credit rating companies had a profound influence on how telecom companies would continue to do business.

This first work term was done at Telus Corporation (also known as TELUS), one of the three major telecommunications companies operating in Canada. The duration of the work term was spent working in the Enterprise Architecture department as a Technology Architecture Assistant, and working with the Wireless Development team as a temporary Software Tester.

This competition helped reduce telecommunication costs dramatically, benefiting many other industries and the overall competitiveness of the Australian market. The improvement of competition across the whole economy was the main objective of the governments National Competition Policy. This policy included the Corporatisation and Privatisation of Public Trading Enterprises such as Australia Post and Telstra, competition reform in the professions, the opening up of access

Companies that are willing to contribute resources to various causes are preferred by customers and shareholders. Responsible businesses are able to attract more investors and customers will feel good utilising the services provided by companies that aid the community. This in turn increases profits gained by Qantas, which is the primary concern for any business. No organisation can exist alone, interaction with the community is unavoidable. Corporate social responsibilities help to strengthen the relationship between the company and the people through producing a positive impact on

Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008)

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.

Telstra is a prime example of a government imposed price control in Australia which has not been significantly effective. Price controls were implemented towards Telstra in 1989 when it was the only telecommunication provider and have been placed ever since. In the Telecommunications (Consumer Protection and Service Standards) Act 1999, Telstra agreed to retail price control arrangement but are now currently reviewed since 2010 by the Australian Competition and Consumer Protection (ACCC) who monitor and report to the Minister for communications.

The telecommunications coverage in rural and regional areas in Australia has monopolistic characteristics. Telstra has a competitive advantage over Optus with 99.3% coverage of the population compared to Optus with a 98.5%, this is equivalent to an estimated 192,000 more potential customers. Although Telstra has this competitive advantage they claim that the revenue received from their rural base stations does not cover the cost of development and maintenance.3.

Comcast is a large cable and satellite television provider in the United States. The company has been plagued with internal weaknesses and external threats in recent years and is in desperate need of turning around its customer service department as quickly as possible. Aside from customer service, the way the television industry is marketed to is changing, Comcast has to stay on the cutting edge in price, product quality, flexibility of plans, and customer service. Comcast has many different areas of their business that need to be analyzed to see where they can invest time and monetary resources to improve the quality of their product and service to their customers.

Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and

Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone, mobile, internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009).

Telstra Corporation Limited (known as Telstra) is Australia 's biggest and leading telecommunications and media organization operating since 1901, which creates and runs telecommunications systems and markets voice, mobile, web access, pay TV and other entertainment items and administrations. In Australia Telstra provide 16.9 million mobile services, 7.2 million fixed voice services and 3.3 million retail fixed broadband services and that’s why we have an global existence covering 22 countries, including China.

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

The purpose of this assignment is to create a brief outline of how BCE Inc. (Bell) operates as a company. Bell is one of the largest telecommunications and media companies in Canada. Bell has established itself as a well-known and respected company by putting first and offering reliable products and services. By collecting secondary research, it is possible to have a better understanding of Bell’s market strategies and objectives.