Business Analysis : Telstra, Australia 's Leading Organisation Of Telecommunication And Information Services

Telus appeared in the late 1990’s by the merger of Alberta-based Telus and BC Telecom in an environment of significant changes for the incumbent carriers who had previously enjoyed a monopolized service offering. Soon after its creation Telus found itself in the early 2000 to be facing major hurdles of maintaining its financing plans. The early 2000 offered an environment of increased competition for telecom companies, saw the crash of the dot-com bubble and offered a weaker business climate as a result of the 9/11 tragedy. Within this environment, the ratings by credit rating companies had a profound influence on how telecom companies would continue to do business.

The Demographic environment relates to the structure of populations (Oxford Dictionaries | English, 2017). The factors that contribute to the demographic environment relevant to this report are location and density of the population.

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a range of services including fixed line services, Internet access, and business services. Telstra is the market leader in the telecommunication industry in Australia, with one of the most prominent brand names. However, its products and operating services face an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance.

Telstra Corporation Limited (known as Telstra) is Australia 's biggest and leading telecommunications and media organization operating since 1901, which creates and runs telecommunications systems and markets voice, mobile, web access, pay TV and other entertainment items and administrations. In Australia Telstra provide 16.9 million mobile services, 7.2 million fixed voice services and 3.3 million retail fixed broadband services and that’s why we have an global existence covering 22 countries, including China.

Founded in 1975, Telstra is Australia’s largest telephone and Media Company. Its main activities comprise of operating and building telecommunication networks and marketing a diverse range of entertainment products, some which include, pay television and internet access. Telstra’s mission is to “Build technology and content solutions that are simple, easy to use and valued by our customers. We strive to serve and know our customers better than anyone else.” There future long term goals need to be

Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone, mobile, internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009).

Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008)

Telus Corporation (Telus) is a national organization that provides telecommunications (telecoms) products and services throughout Canada. Telecoms refers to the utilization of electronic platforms to transmit information from one place to another. With the ongoing shift towards telecoms in Canada, the use of products and services via both wired and wireless telecoms carriers is increasing. Moreover, the necessity for organizations to transfer information, and for individuals to stay connected with one another reinforces the need for telecoms.

Companies that are willing to contribute resources to various causes are preferred by customers and shareholders. Responsible businesses are able to attract more investors and customers will feel good utilising the services provided by companies that aid the community. This in turn increases profits gained by Qantas, which is the primary concern for any business. No organisation can exist alone, interaction with the community is unavoidable. Corporate social responsibilities help to strengthen the relationship between the company and the people through producing a positive impact on

As corporations and businesses evolve, they must adapt to the changing landscape of societal, environmental, and corporate-success needs. To achieve such responsibility, Verizon Communications Inc. has, and continues to, meticulously plant its feet into the web of the triple-bottom line. While maintaining their credo which is “a blueprint that directs us to live up to the highest standards when serving our customers, shareowners, communities, and each other”, Verizon aligns their overall goal to “design, build, and operate global networks, information systems and mobile technologies that connect people, grow businesses and economies, and improve communities” (Verizon.com). The

In an increasingly competitive telecommunications market, Bell has continued to surpass expectations by remaining profitable and by growing as a company. Through aggressive marketing campaigns and humanitarian promotions, Bell has attained a superior public image that has established the company as a titan of modern telecommunications. The future is bright for this behemoth

AT&T has much strengths and weaknesses and threats as an organization. This SWOT will serve as a tool for identifying alternative strategies for the organization and help define a growth plan. AT&T is a corporate business, their global headquarters is located in Dallas Texas, and the current chief executive officer (CEO) is Randall L. Stephenson. For more than a century they have consistently provided innovative, reliable high quality products and services and excellent customer care. They are recognized as the leading provider of IP-based communications services and businesses. They’re also the top U.S. provider of wireless, high speed internet access, WIFI, local and long distance voice, and directory publishing and advertising services.

Corporate social responsibility is something Telstra Health does well. Our driving vision is make a better-connected healthcare system, for the better of society. We also do a lot of work in the community with respect to diversity and inclusion. There is a high focus on talent management.

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue