Business Analysis : The Biscuit Industry

Bimbo Bakeries USA, headquartered in Horsham, Pennsylvania is the United States affiliate of Grupo Industrial Bimbo, founded in Mexico City, Mexico. Though Grupo Bimbo is now a multinational corporation, it began as a single family-owned bakery in Mexico City called “El Molino”. Lorenzo Servitje Sendra worked with his father in the family bakery throughout his childhood, but when his father died in 1936 he had to take over. Lorenzo was educated and ambitious, and together with three of his family members devised a plan to increase the scope of their business. They bought five delivery vans to deliver their breads, wrapped in plastic to preserve freshness, to various small stores daily. Customers loved their product and within a few years they had increased production and were expanding outside of Mexico City.

the position of market leader in this segment, dominating it by its organization, knowledge of the market and superior business model, focused specifically on online retailing. It is possible, however, that its competitors will invest heavily in the online segment and catch up with the market leader. Furthermore, such trends as slow food and ecological concerns may impact on the company's businesses model. They are particularly strong among the urban, well educated and affluent customers. It is dangerous because they are biggest spenders as well as enthusiastic users of internet and possibilities offered by it. Loosing them may disproportionately hurt company's profits and its market position.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

In 1898, through the merger of the midwestern American Biscuit Company, eastern New York Biscuit Company, and the United States Baking Company, Nabisco was established. In 1941 the company finally adopted the name Nabisco which was already a popular nickname for the company, before then it was called N.B.C. The chairman of the N.B.C. was Adolphus Green, who emphasized standardized products, all bakeries had the exact same recipes and standards of production. Through this N.B.C. developed products that could be nationally recognized. All the merchandise is marked with a distinct emblem, an oval with two bars across it. Which Green found in a medieval Italian printers’ mark catalog, which is said to represent the triumph of good over evil. In 1912 the first Oreo was invented, which looked very similar to the one we enjoy today. How did Oreo get its name? Some say it came from the french word for gold “or’ which was the main color of the packaging. Others say it was named from the Greek word for mountains, because of the hill-shaped test version. Others say it was a combination of cream (“re”) and chocolate (the two “o”s) creating o-re-o’s. In 1975 the company invented a new Oreo, the double stuff Oreo. Nabisco continued creating variations of the Oreo, in 1987 fudge covered Oreos, in 1991 halloween Oreos, and in 1995 Christmas Oreos were invented. Since then over 362 billion Oreo cookies have been sold in the United States. Oreo has become the

Various organizations operate in an increasingly complicated industry - more than a few different products, ample of business process and clients ranging from retailers to small business, service providers, exporters, and independent shops. The organization has identified increasingly the evolving trend in consumers and responds

Cracker Barrel Restaurant is a country-based food chain. The restaurant offers a variety of food. Their mainly dishes are home-style breakfast, lunch, dinner as well as desserts. For forty-eight years, Cracker Barrel has been contributing people who drive on the freeways in the United States a quick breakfast stop. With that being said most of the Cracker Barrel Restaurants are located along the highways, attracting travelers and tourist (CrackerBarrel.com). Therefore, not only does the restaurant serve food but it also, brings a vintage gift shops to people dinning.

The internet is the largest open market we have today. IwaL could easily advertise themselves on the internet to reach a larger than life market of customers. If IwaL were to use their Facebook page to advertise their products the amount of interested customers would be huge. Advertising online is also very cheap and in most cases free. With the right social media team IwaL could benefit from the internet greatly. Customers satisfied with their product would also be able to leave good reviews for everyone to see increasing their social capital.

The brand Ben and Jerry’s sells ice cream from: grocery stores, their own scoop shops and can have their products delivered to a customer by other retailers. In order to see if a selected grocery store sells Ben and Jerry ice cream the customer can go on the website: http://www.benjerry.com/ice-cream-near-me, which locates the closest supplier. But the grocery stores that sell Ben and Jerry’s do not sell every available ice cream flavor. Furthermore, Ben and Jerry have built ice cream scoop shops in certain areas around the world. However, Ben and Jerry’s scoop shops are “locally owned … ice cream shops” which only sell their brand of ice cream (Experience Euphoria at One of Our Scoop Shops!), and sell sundaes, shakes and a variety of ice cream

2) The oven holds only one tray (one dozen of cookies) => at full utilization we can cook only 6 dozen of cookies per hour, for example after washing and mixing we have two more minutes to wait before oven will free.

According to the financial report given, General Mills is an insolvent business. This is because even after making sum purchases and general expenses; it is still able to settle for them through its everyday operation. The various sources of money are also evidenced from the financial report.

The bargaining power of customers is high. First of all, the customer size is tremendous globally, which also has an accelerating growth rate in recent years. Customers’ leverage is strengthening as a result of this. Another inevitable factor is that with countless retailors online, there is low switching cost for customers to find other alternative companies that suits their desire to conduct purchases. Moreover, consumers today are more sophisticated. Consumers are less commit to impulsive-buying, yet are more willing to study about product features and evaluate their options before purchasing online. Their purchase pattern can also be hard to learn too.

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

The whole process throughput time of making a dozen of cookies is 26 minutes. It takes washing, mixing and spooning 8 minutes to make a dozen of cookies. And preparation and bake time totally are 10 minutes. The final step of cooling, packing and accepting payment of cookies takes roommate 8 minutes to finish the cycle. Assume the night capacity is 4 hours, so Kristen and roommate have 240 minutes operating time. Since the oven only holds one tray, the second dozen takes an additional 10 minutes to bake. For example, first dozen of cookies take 26 minutes to make, second dozen of cookies take 36 minutes to make and third dozen of cookies take 46 minutes to make. So we can

The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A

Manny Flavors Cookie Company (MFCC) is a reputable family owned business that has been in operations since 1889. Now in its fourth generation of ownership, MFCC’s sales have flourished and it is important that the business continue to grow to its fullest potential. Despite the success of the company, MFCC is currently experiencing problems on the operating floor. Willie Keepum, Vice President of Operations at the company, wishes to terminate all of the employees because he believes that many of the employees have a negative attitude and have become complacent about the quality of the product. Disregarding the opinions of the mid-level managers, he believes that firing the employees will show the workers who is in charge because there is nothing anyone can do to make the employees motivated to work. The current paper will explain the problems that MFCC face and how these problems may affect the company in its future business endeavors. Then, there will be an explanation of how a change in leadership style can benefit the organization more than terminating any employees. Lastly, alternative solutions will be stated to resolve the problems faced by workers and leaders on the operating floor of MFCC.