Business Analysis: The hotel chain, Astor Lodge and Suites, Inc

In 1999, the Maverick Lodging company implements balanced scorecard to establish a measurement system and control the hotel level management. The balanced scorecard has several attributes, such as tracking financial performance, tracking nonfinancial measures and communicating franchisees and owners objectives of growth. For financial performance, according to Exhibit 7, the Maverick Courtyard has 3.77% growth rate, Maverick Fairfield Inn has 2.22% growth rate and Maverick Residence Inn has 3.5% growth rate. For flow-through flexible budget, both Maverick

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

Amber Inn & Suite, Inc. was built in 1979 and is composed of 250 hotels chain empire of which each consisting an average of 120 exquisite guest rooms or suite units. The profits are $422.6 million and deficits of $15.7 million. The Amber Inns & Suite have total of 30,000 rooms. The Company’s objective is to cater mainly to professional clienteles that are traveling with fabulous guest rooms at an economical price. Amber Inn & Suites, Inc. is located in areas amid ten western and Rocky Mountain States with two hundred fifty numerous property hotel chains. In most cases, each property is made up of one hundred twenty single guest rooms or suite units. Amber Inn & Suites Inc. positions its properties on prime areas such as major

Since its foundation in 1927 Marriott Corporation grew into one of the leading lodging and food services in the US. With three major business lines: lodging, contract services and related business, Marriott has the intention to remain a premier growth company. To achieve this goal the corporation’s strategy is to develop aggressively appropriate opportunities within their business lines. Marriott would like to be the preferred employer, the preferred provider and the most profitable company in each of the operating areas. The financial strategy includes four key elements:

4. Given Mr. James' charge to the senior vice presidents, how would you portray and assess sales and marketing initiatives, expenditures, and

is one of Canada’s top hoteliers in the mid-market, owning interests in 16 hotels in Canada and the United States. Furthermore NGI is in ownership of 2,200 rooms in 17 hotels across Canada and the United States. The Company is expert in all facets of the hotel business, from marketing to building to management. Focused on creating the best return and value for all stakeholders, Northampton’s market-sensitive strategy is to acquire or build hotels that provide great value and superior accommodation. Gratefully, NGI excels in this sector by offering services that exceed expectations while still posting industry-leading margins. Besides acquiring and developing undervalued and underutilized hotel assets, NGI also provides superior overnight accommodations at mid-market prices. This has been done through aggressive marketing, re-branding and ongoing hotel upgrades.

Maverick Lodging is a hotel management company that manages the day-to-day operations of third party franchisees of the Marriott Corporation. The company has recently implemented a balanced scorecard in an effort to align company strategy, structure, performance measurements, and incentives. The organization strategy involves growth in revenue and customer base with the use of differentiation. Issues with the current scorecard and its measures have been identified. Alternative solutions have been researched. A recommended course of action is presented that will allow Maverick Lodging to achieve its strategic goals and objectives.

the object or situation for which we made this marketing plan is first to meet an academic requirement and the effect of developing expertise in formulating marketing plans, and as a result of this marketing plan will inevitably improve our

Starwood Hotels & Resorts Worldwide Inc. is one of the largest hotel companies in the world. It was originally formed by a real estate investment firm Starwood Capital under the name of Starwood Lodging and was run by the ambitious Barry Sternlicht. Later on Starwood Lodging came to be known as Starwood Hotels & Resorts Worldwide Inc after Barry Sternlicht stepped down as CEO. The company owns and operates hotels leading brands such as Sheraton, Westin, St. Regis, Four Points, and it’s recently developed W brand. The majority of Starwood's hotels are owned by franchisees, and the company directly owns or leases about 170 of its approximately 750 hotels worldwide. Nearly 500 of the

Ashford International Hotel is a UK based modern hotel nearby Ashford International train station with magnificent location that attract tourist and nearby town people towards the Ashford for tourism purposes. The location of the hotel makes it attractive for tourists and other customers to select it as their location to stay on their holidays and normal visits to Ashford. The hotels provide the facility of contemporary furnishing, décor, Wi-Fi, separate lounge areas, complimentary wines and snacks that has increase its demand among consumers. In addition, the excellent food services offered by the in-house food and beverage department of the hotel makes it more worth of customer’s preference in compare to other hotels working in Ashford (The

After working at the hotel I can say the vision statement at the hotel was clearly orchestrated as the words learning hotel outlines the core objectives of the company and the vision statement gave me as an employee direction.

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

Singapore is an extremely safe place by any standard(Jennifer, 2009), because the government carried out strict punishment for those who violates laws. It’s a efficient way to reduce the rate of crime. Since 1970, Hilton Singapore was supported by government to serve for their customer.

The Hilton Hotel Corporation has universally established themselves as a principle hospitality brand. They have acquired this notable reputation in the lodging industry through various innovative expenditures, partnerships, and customer engagement practices. The Hilton Hotel takes pride in catering towards the needs of their guests, along with satisfying the demands of their employees. Their industrious nature has lead them to the development of a meticulous enterprise system known as OnQ, whose sole purpose is to deliver satisfactory customer service. For example, OnQ helps the office staff print high quality arrival reports, which aids in quick and efficient check in’s for the accommodated guests. This highly integrated technology serves as a key component in the hotel’s tactical expansion strategy. Next, the acquisition of Promus Hotel Corporation paved the way for the diversification of the Hilton name to reach global sectors of the hospitality industry. In 2005, the Hilton was set to establish a groundbreaking conquest of securing 3,000 properties in 78 different countries. Furthermore, the hotel’s rewards programs provide incentives for customer interactions. The benefits of attaining a Gold or Diamond level honors member

Nowadays, with the rapid development of global economy, the hotel sector is unprecedentedly prosperous. However, as economic globalization develops deeply, the number of main players in competition of the hotel market continuously increases and competition of the hotel sector continuously intensifies. At the same time, the prosperously developing travel sector across the world manifests the huge market potential of the hotel sector (Milne, S., & Ateljevic, I. (2001)).