Business Analysis : Volkswagen Ag

2271 Words Mar 2nd, 2015 10 Pages
Volkswagen AG is one of the largest marketers when it comes to automobiles. The products of the company are available all over the world. However, they are only the third largest automobile marketer in the world, behind Toyota and General Motors. Volkswagen is a major sponsor for several sports such as soccer, the summer Olympics and the winter Olympics. The company is always attempting to be innovative in developing new automobiles that will help customers around the world to have a better, safer and more environment friendly driving experience. (Volkswagen AG, 2015, http://www.sourcewatch.org/index.php/Volkswagen) But not only does the company attempt to become more innovative when it comes to their product, the Volkswagen AG is also a great example when it comes to their human resource department. The Volkswagen AG is “known for their innovative approach when it comes to human resource solutions” (Volkswagen AG, 2015, http://costkiller.net/tribune/Tribu-PDF/Volkswagen-Implements-Innovative-HR-Programs-with-mySAP-ERP-Human-Capital-Management.pdf). This innovative approach to human resource management is one reason why the Volkswagen AG has positioned themselves so well in their industry. But what does human resource management stand for? Human resource management, that “is the process of acquiring, training, appraising, and compensating employees, and of attending to their labor relations, health and safety, and fairness concerns” (Dessler p.4). This basically means that…
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