Business Analysis of Ben and Jerry's
Introduction: Overview of the Case The corporation of Ben and Jerry’s first began on May 5, 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough, Cherry Garcia, Rain Forest Crunch, and frozen yogurt are attractions and symbols to the corporation. Establishing themselves as a top tier competitor in the ice cream industry. The first shop was opened in an abandoned gas station, making their drive and motivation during that time inspiring. Ben and
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When the season of winter enters, these employees will not be useful because business definitely be slow. The productivity level will be low, and therefore should not be wasting money on labor when it is not needed. This leads to the other factor of not having properly trained managers, leading and directing the staff of saving and making money. Overall, the management level needs vast improvements in order to support Ben and Jerry’s culture with financial structure and foresee money saving opportunities by cutting labor costs.
Strategic Analyses: A couple of models are needed to explore the core of the business of Ben and Jerry’s. The first model will be the S.W.O.T. analyses, which will describe the strengths, weaknesses, opportunities, and threats of the company. Illustrating both interior and exterior positives and negatives of the firm, and helping a new perspective develop in order to make clear judgment calls for improvement. Second, Porter’s Five Forces model will be the conclusion of the outline, and it will better explain in detail the threat of new competition and how it is volatile to the company.
Strengths:
Strong brand name recognition after 17 years of service. Small Vermont company became a top tier player in the ice cream market, surpassing record high sales for their firm in 1994.
A nation-wide company focused on their mission statement to improve the quality
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Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.
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