Business Analysis of Britannia Biscuit Company

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BRITANNIA In 1892 Britannia a bread organization was begun in a common house in Kolkata. with an introductory financing of Rs. 295. By 1910, with the introduction of power, Britannia motorized its operations, and in 1921, it turned into the first organization east of the Suez Canal to utilize foreign made gas broilers In 1975, the Britannia Biscuit Company took control over the distribution from Parry's who now works for Britannia in India. In the initial public issue of 1978, Indian shareholding crossed 60%, immovably creating the Indianness of the firm. The accompanying year, Britannia Biscuit Company was re-initiated Britannia Industries Limited (BIL). Four years after the fact in 1983, it crossed the Rs. 100 crores income In 1992, it commended its Platinum Jubilee. In 1997, the organization disclosed its new corporate personality - " Eat Healthy, Think Better " - and made its first invasion into the dairy items market. In 1999, the "Britannia Khao, World Cup Jao" advancement further increased the fondness consumers which they had with 'Brand Britannia'. INDUSTRY: FOOD PROCESSING HEADQUARTERS: Kolkata, West Bengal/ Bangalore (Karnataka), India REVENUE: 46.70 billion(US$750 million) (2011) KEY PEOPLE: Nusli Wadia, (Chairman) & Vinita Bali, (MD) NUMBER OF STORES: 300 stores To dominate the food and beverage market in India with a distinctive range of “Tasty Yet Every third person, in India, should be

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