Business Analysis of Britannia Biscuit Company

435 Words Jan 26th, 2018 2 Pages

an introductory financing of Rs. 295. By 1910, with the introduction of power, Britannia

motorized its operations, and in 1921, it turned into the first organization east of the Suez

Canal to utilize foreign made gas broilers

In 1975, the Britannia Biscuit Company took control over the distribution from

Parry's who now works for Britannia in India. In the initial public issue of 1978,

Indian shareholding crossed 60%, immovably creating the Indianness of the firm. The

accompanying year, Britannia Biscuit Company was re-initiated Britannia Industries

Limited (BIL). Four years after the fact in 1983, it crossed the Rs. 100 crores income

In 1992, it commended its Platinum Jubilee. In 1997, the organization disclosed its new

corporate personality - " Eat Healthy, Think Better " - and made its first invasion into the

dairy items market. In 1999, the "Britannia Khao, World Cup Jao" advancement further

increased the fondness consumers which they had with 'Brand Britannia'.


HEADQUARTERS: Kolkata, West Bengal/ Bangalore (Karnataka), India

REVENUE: 46.70 billion(US$750 million) (2011)

KEY PEOPLE: Nusli Wadia, (Chairman) & Vinita Bali, (MD)

NUMBER OF STORES: 300 stores

To dominate the food and beverage market in India with a distinctive range of “Tasty Yet

Every third person, in India, should be…
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