BRITANNIA
In 1892 Britannia a bread organization was begun in a common house in Kolkata. with
an introductory financing of Rs. 295. By 1910, with the introduction of power, Britannia
motorized its operations, and in 1921, it turned into the first organization east of the Suez
Canal to utilize foreign made gas broilers
In 1975, the Britannia Biscuit Company took control over the distribution from
Parry's who now works for Britannia in India. In the initial public issue of 1978,
Indian shareholding crossed 60%, immovably creating the Indianness of the firm. The
accompanying year, Britannia Biscuit Company was re-initiated Britannia Industries
Limited (BIL). Four years after the fact in 1983, it crossed the Rs. 100 crores income
In 1992, it commended its Platinum Jubilee. In 1997, the organization disclosed its new
corporate personality - " Eat Healthy, Think Better " - and made its first invasion into the
dairy items market. In 1999, the "Britannia Khao, World Cup Jao" advancement further
increased the fondness consumers which they had with 'Brand Britannia'.
INDUSTRY: FOOD PROCESSING
HEADQUARTERS: Kolkata, West Bengal/ Bangalore (Karnataka), India
REVENUE: 46.70 billion(US$750 million) (2011)
KEY PEOPLE: Nusli Wadia, (Chairman) & Vinita Bali, (MD)
NUMBER OF STORES: 300 stores
To dominate the food and beverage market in India with a distinctive range of “Tasty Yet
Every third person, in India, should be
Bimbo Bakeries USA, headquartered in Horsham, Pennsylvania is the United States affiliate of Grupo Industrial Bimbo, founded in Mexico City, Mexico. Though Grupo Bimbo is now a multinational corporation, it began as a single family-owned bakery in Mexico City called “El Molino”. Lorenzo Servitje Sendra worked with his father in the family bakery throughout his childhood, but when his father died in 1936 he had to take over. Lorenzo was educated and ambitious, and together with three of his family members devised a plan to increase the scope of their business. They bought five delivery vans to deliver their breads, wrapped in plastic to preserve freshness, to various small stores daily. Customers loved their product and within a few years they had increased production and were expanding outside of Mexico City.
In the article, “The Extraordinary Science of Addictive Junk Food, written by Michael Moss, discusses how junk food is manufactured, the science behind taste and junk food addiction, and how fortune 500 companies struggle to maintain consumers happy. He starts the article by informing us about a meeting held by James Behnke, between many CEOs for their infamous junk food brands. The main purpose of that meeting was to discuss the raising numbers in obesity and how their companies were contributing to that increase and to try and convince companies to make a change. Some officers decided to stay and listen while some left because they didn’t want to hear the “nonsense” Behnke was saying. Should they attempt to make changes to their products or trick the consumers with advertisements promoting newer, healthier versions of unhealthy products?
My chosen businesses are KFC and NHS. These are the businesses I will be discussing the purpose and ownership. I will also mention the internal and external stakeholders of these two businesses.
Michael Moss, an investigative reporter who enjoys reporting on food, wrote: “The Extraordinary Science of Addictive Junk Food” (pages 471-494). This article reports on the ways that prepackaged food, especially junk food, is being designed to fit the customers’ needs and wants, as well as being something that the body craves. Moss provides multiple accounts throughout the reading in which people who have worked for or created corporate companies design foods just so they will sell. Moss expresses his thought in a clear manner to the reader so he or she will understand that Moss worries about the growing obesity in America and places the blame on junk food corporations. Though junk food corporations have a great part in the growing obesity,
According to the article, “Attacking the obesity epidemic by first figuring out its cause” by Jane E. Brody, corporations in the food industry are the one causing the problem of obesity. First off salty, fatty, and sugary foods have been introduced to our society since the 70’s. As a matter of fact, “in the 40’s and 50’s” the majority of people actually had to walk to get to places.” Nowadays, people just use cars as a means of transportation rather than walking to get stuff. The food we eat have ingredients like high-fructose corn syrup which increase the risk of diabetes, obesity, and cancer which are devastating.
* There is an increasing amount of pressure from the government to encourage people to eat healthier as the number of deaths relating to obesity and an unhealthy lifestyle is on the increase year after year.
Mega-marketing is used throughout the world to lure the consumer society into believing big corporations’ ideas behind their products. Corporations would define mega-marketing as activities to manage elements of the firm’s external environment and the trying efforts to control those factors. Some of these factors may include media, social groups, and pressure groups as well. In Michael Moss’s “The Extraordinary Science of Addictive Junk Food”, Moss examines the science behind food industry corporations and how scientist study which design and taste addict their consumers, correlating the effects towards the obesity epidemic. Moss proves that
Everyone cares about looks and fitness. Ironically the obese rate is ever increasing, but who is to blame? According to Inga Kiderra in her article “Obesity is Socially Contagious” believes that the people we associate ourselves with determine our overall health. However, David K. Li in his article “NJ Woman Attempting to be the Worlds Fattest” writes about a New Jersey woman whom is driven by fame in her effort to be the world’s heaviest women. Yet, David Zinczenko in his article “Don’t Blame the Eater” explains that it is fast food corporations that are making people obese. Being obese has many factors, but these ideas more closely relate to the majority of people. I agree that our social life, societal pressures, and social life paradigms influence the, obesity problem in the United States.
Overall Tootsie Roll has better liquidity. Liquidity measures the short-term ability to pay obligations as they are expected to be due within the next year.
on how the food industry holds the blame for the downfall of people’s overall health. Readers are
e) Maintenance contracts - Maintenance costs should be included as incremental cash flows because they could change the NPV of the project if the maintenance costs are significantly different for each of the different projects.
“On the agenda was one item: the emerging obesity epidemic and how to deal with it” (471). An executive at Pillsbury and the vice president of Kraft, Michael Mudd, both thought it would be worth the attempt to invite the C.E.O.s and Presidents of the country’s food giants to meet and discuss the ways they could trim down the country’s fat. Michael Mudd of Kraft started the event by giving a slideshow presentation, presenting the executives with facts and labeling the rising obesity rates as a national
The Hershey Company engages in the manufacture, marketing, distribution, and sale of various types of chocolate and confectionery, refreshment and snack products, and food and beverage enhancers in the United States and internationally. The Hershey Company sells its products through sales representatives and food brokers, primarily to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, department stores, and natural food stores. The company was founded in 1894 and is based in Hershey, Pennsylvania. The Hershey Company went public on the New York Stock Exchange (NYSE) in 1922 (http://finance.yahoo.com/q/pr?s=HSY).
At the end of 2012, Costco was a successful business, but there are some issues that they would need to deal with. These issues mainly arise from their previous successful ventures as a warehouse wholesale company. The first issue is that Costco has competitors that can actually be and are a threat to their success. Competition allows a company to improve itself and prove its prowess to its customers. However, when a competitor is able to provide the service at a much reduced cost, problems will arise. As for the second issue, it seems that Costco’s efforts to become an international company are moving slowly. They have not reached a point where their US and Canadian warehouses provide a backbone for their finances. Costco’s third issue is that their finances are too reliant on acquiring new members and not on selling their products. If they cannot keep acquiring new members at a steady rate, their financial infrastructure could suffer.
To understand to what degree health consciousness has an impact on the fast food market