Business Analysis of Sport Obermeyer Essay

Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of

How would you like to sit ringside at a boxing match, courtside at a basketball game, or even better, at the 50-yard line, on the bench, with the players on the football team? Your thinking, “How could a person have those amazing seats without actually participating in the sport?” Well, there are certain professions that give you those incredible opportunities if you are not able to be a player or a coach. Sports management allows you to take part in worldwide sporting events on the business end.

The popularity of skiing and snowboarding had grown tremendously over the past two decades. According to a National Sporting Goods Association survey, at the end of 2010 more than 15 million Americans over seven years of age participated in skiing or snowboarding. The skiwear manufacturing industry experienced fast growth in the 2000s with the rising popularity of winter extreme sports such as snow kiting and heli-boarding. Polar achieved progressive market share through its unique design and expansive sales network. Its sales grew from $4.65 million in 2001 to $16.36 million in 2011. With a number of promising new designs under production, sales were projected at $18.0 million for 2012. However, the ultimate success of the

1.Sports is a very important part of the United States. When there is a plan to expand the US franchises in foreign countries the most important factor will be the local culture. The success of the market share capture can only be done when a company has understood the cultural differences that exist in other geographies. The cultural differences can be pertain to the social structures ,their manners and the rituals and values. There are also differences in attitudes, languages and communication patterns.

Under Armour diving head first into the relatively new world of extreme sports will allow them to be one of the first large athletic apparel companies to get involved with such a new and ever growing industry. There is a significant need for Under Armours’ technology and experience. Under Armour is one of the top sellers in sports apparel and also has brand recognition outside of the extreme sports arena. Not only is Under Armour already a household name, but it will not have to compete with sports apparel companies similar to its own. Under Armour can collaborate with sponsors like, Red Bull, Go Pro, Volcom, Skull Candy and, one of the smaller apparel companies that have less market control. Under Armour will be able to join forces with these

The crowd roars! Sports marketers are the reason fans can enjoy an exhilarating and competitive sporting event. Also the feeling of the crowd showing up to charity events. These are all experiences sports marketers create. Job description, education/ degree fields, and working conditions/ environment are areas that should be known about sports marketing.

In FY 1975, Hanson shipped 2,300 pairs of boots to retailers. By FY 1986, this figure had grown to 85,000 pairs, and revenues had reached $9.8 million (see Exhibits 1 and 2).

Zoom Snowboard Inc. is a privately owned Canadian Snowboard company, produces snowboards, apparels and videos. The major focus of the business is offering customized snowboards and it has recently expanded its business to the sports apparels. The company has seen tremendous growth in its new line of business but there are concerns regarding its pricing policies and the management has decided to set in place new discount and return policies that would be offered to the vendors.

In business for twenty-five years, consumers recognize Dunn’s Ski Emporium for its state-of-the-art ski equipment and repairs offered under one roof. It offers moderate prices to skiers in the bustling town of Vail, Colorado. Dunn’s Ski Emporium has a cozy ambiance, with a Western décor and a two-story fireplace with large windows that overlook the Rocky Mountains. Catering to skiers, the sporting goods store helps many skiers with their broken or challenged ski equipment. They specialize in hourly turn-around times on repairs and one day pick up adjustments on new equipment. This fast service has set Dunn’s sporting goods store way above their competitors in the area for return business from both locals and visitors. Skiers can ski right to their door and leave from their back door to get back on the slopes. The staff is friendly, knowledgeable, and local. Most of them work year round.

Sport Obermeyer (SO), Ltd. Is a high end fashion design and merchandizing company based in Aspen Colorado. It was, founded by Klaus Obermeyer, a German ski instructor. SO aims to provide U.S skiers with the samehigh quality ski wear that is protective and , stylish and comparable in standards to the clothing and equipment available in Germany. Over the years, the company developed grew into a dominant competitor force in the United States skiwear market with estimated sales of $32.8 million in 1992. The company held a commanding 45% market share of the children’s skiwear and 11% market share of the adult skiwear market. SO competesing with Columbia Sportswear which held 23% market share in this the adult skiwear

Sport Obermeyer started to make firm commitments for producing its 1993-1994 line of fashion skiwear with scant information about how the market would react to the line. Inaccurate forecasts of retailer demand had become a growing problem at Obermeyer: in recent years greater product variety and more intense competition had made accurate predictions increasingly difficult. Also, another issue Sport Obermeyer faced was how to allocate production between factories in Hong Kong and China. They need consider all aspects in a short-term period and also a long-term period.

Sport is an important growing industry compared to other similar sectors such as agriculture and fishery. The industry contributes a vital social and economic value to the society. According to the Eurobarometer survey in 2010, the industry has significant social movements across the EU . Sport also has the positive effects of bringing changes to the modern society and the culture .The substantial growth of the sport sector has a positive outcome on creating new jobs, training and education facilities in the society. In addition to that sport industry is one of the key resource to the Employability. Further, the industry is capable of creating a steady relationship with the public and the participant groups .

This study is written to show why Mr.Price Sport has had many problems in sales due to economic conditions in surrounding communities around Mr.Price stores. This year share prices have not been stable enough with it either being extremely low making the group of Mr price very weak or they have high turnover leading to higher share price. This study identifies these problems and suggests ways of how this problem can be solved

Wally Obermeyer is facing a challenge in accurately forecasting the market response and demand for the upcoming season. Historically, the company founder, Klaus Obermeyer, relied minimally on forecast data, and more on intuition and artistic tastes. In comparison, his son Wally prefers to make decisions based on analytical techniques and information gathering. If Wally’s approach proves successful, it can change how Sport Obermeyer approaches its manufacturing processes, secure its position long-term as the middle- to high-end producer of skiwear, increase profits, and better meet the company’s objective of delivering matching collections to retailers at the same time and earlier in the season.

Decathlon is a French manufacturer and retailer of sporting goods, established in 1976. It provides to customers a wide range of products (clothing, shoes but also equipments) for more than sixteen different kinds of sports, from beginners to professionals. Through the years, Decathlon expanded its business abroad and in 2009, Decathlon had become the second top ranking sports retailer in Europe in terms of global sales. In addition to Europe, Decathlon had started to develop its own business in China, with a first retail store in 2003.