Business Analytics : Marketing Paper Essay

1498 WordsNov 12, 20166 Pages
Business Analytics - Marketing Paper Google is a large technology firm based in America. It focuses on services and products related to internet search, online advertising, and cloud computing. The company’s founders, Larry Page and Sergey Brin, started the company on 4th September 1998 (Google, 2016). Google first listed on the public stock exchange on August 19, 2004, with an initial public offer of 19,605,052 shares of Class A common stock, at a price of $85 per share (Google, 2016). The world highly anticipated Google’s initial public offering and the initial market capitalization was $23 billion. The price earnings ratio then was $ 80 (Ritter, 2014). As of May 2016, Google’s market capitalization stood at $ 82.5 billion. This paper analyzes Google’s performance in the American stock exchange. Analysis Google is best-known for pioneering the search engine revolution and providing internet users of the world with a means of searching and finding information at the click of a button. Nearly 70% of the world 's queries pass through Google’s search engine, and 80% of the world’s smartphones run on Android, an operating system developed by Google. Google leads the Internet advertising market. It has the highest annual revenue in the advertising industry. Google concentrates on improving people’s accessibility to information. It invests heavily in ways of arranging data in an accurate and orderly manner. Google’s approach is revolutionary for the Internet economy and by
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