Business And Consumer E Commerce

In B2C i.e. Business to Customer, business offers and supply products or services to the

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

Online shopping has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this modern concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using either a mobile device or a computer or laptop or tablet without the pressure of going to the traditional brick-and-mortar stores. It also allows customers to browse through seemingly never-ending options for merchandise or products not available in local stores and can likewise compare the different online stores and can make easy comparison between items and products, their brands and prices which

In the era of smart businesses, the growth of e-commerce is driven largely by the internet and digital technology, the advent of smart-phones and the increasing disposable income of the people, especially of young working professionals. Moreover, the sedentary work culture and hectic routine life are compelling both consumers and businesses to go online - a revolutionary marketplace to save time as well as money. This is all about B2C companies; there are several B2B portals that assist start-up firms in expanding their reach, penetration and the overall revenue. According to the Forrester Research, B2B e-commerce sales is more than 200 percent of the size of B2C e-commerce and it is expected to touch the $12 trillion sales figure worldwide by 2020. Moreover, If we talk about India only, a study done by Walmart in 2014, tells that India's B2B e-commerce industry will grow to $700 billion by 2020.

B2C stands for Business to Consumer as the name suggests, the basic concept of this model is to sell the product online to the consumers. B2C is the indirect trade between the company and consumers. It provides direct selling through online interaction.. Business to

Business-to-Business ecommerce refers to electronic processing of transactions such as products/services or information between businesses (Shaw, 2015). It includes electronic data interchange and supply chain management. It also influences the buying decision of customers in that when customers decide on a purchase, they start by checking it

Business-to-consumer electronic commerce occurs when a person sells an item through a Web auction site to another person.

Direct selling – This is where potential customers are approached directly. This used to be door to door sales type people, but increasingly more know it involves the use of tele sales.

B2B is one of the major forms of e-commerce. Here the seller and the buyer participate as the business entities.

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerceand e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes around online retail, (SearchCIO, 2015). In other words e-commerce is the buying and selling of goods and services online.

Just about every business today has a web site. Weather they are doing business with other businesses or selling directly to the public, a business today needs to have a web site. This paper will discuss Business-2 Business (B2B), Business-2-Consumer (B2C). The paper will look at the marketing concept, and the similarities and differences of brick-and-mortar and eBusiness. Every business, rather online or at a physical site, falls in one of the following categories.

Companies such as eBay and Amazon exploited the internet to support their business model of business-to-consumer (B2C) retail purchasing. E-commerce has proved to be a disruptive technology to traditional retail markets, such as Walmart. It also provided advantages to consumers with lower pricing, sales tax avoidance and convenience purchasing. Convenience purchasing is the ability to conduct business transactions using mobile technology from anywhere. E-commerce has become so effective that traditional bricks and mortar institutions, such as Walmart, have developed e-commerce capabilities to stay competitive. Walmart has adopted a bricks and clicks business model to help combat threats from Amazon and others. Bricks and clicks are defined as able to support online transactions while offering the convenience of

B2B is basically for longtime sales practice called business-to-business while B2C signifies business-to-consumer. B2B deals with commerce transactions between businesses, not the general public, and B2C provides products and services directly to the end user. The initial step in forming marketing strategies for both B2B and B2C is to some extent similar.

There is a lot that eCommerce sites have to offer to B2B, so let's mention just a few main

Technologies have changed a lot in last some years. It has revolutionized the way businesses are conducted now be it electronic marketing or the way supply chain management is conducted now or online retailing and marketing. Online retailing is wider or newer form of retailing. So we can define it as ‘sale of goods and services using through Internet. ‘It can be said as B2C business model where business sells goods to final customers through Internet.