Business And Marketing Strategies Of Major Airways

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Introduction Major Airways is a U.S. airline, headquartered in Pittsburg, PA. The airline was established in May 2016. We are centrally located to service all major east coast cities from Boston to Charlotte. Market factors favor inauguration of a new airline to meet the demand for additional, higher-quality passenger service linking the East coast with the rapidly expanding markets. Major Airways will base its business and marketing strategies on achieving high, and profitable, load factors through absorption of unmet demand in three key air-traffic categories: unserved and under-served routes on which high unmet demand currently exists or can be readily developed; serving key niche markets where demand is either…show more content…
Outfitting these aircraft with the latest aviation technologies and navigational equipment will help ensure the highest level of reliability, punctuality, safety, and customer satisfaction. 3. Utilization of the latest electronic and informational technologies in sales and marketing; reservations, ticketing and check-in; scheduling and resource planning; and operational oversight. Such techniques as internet marketing, reservations, and sales; electronic ticketing and check-in; online quality control, resource planning, operational oversight, cargo and baggage tracking, and customer service, all will reduce staffing requirements while offering ease-of-use and greatly enhanced access by, and convenience to, the customer. 4. Recognition that not everyone is geared for the electronic world, leading the proposed airline to provide a high level of non-electronic service as well, particularly to the many newer, less-experienced travelers, but future loyal customers, found in the region. 5. Ensuring a friendly, cooperative, enjoyable, yet highly professional face to the customer. 6. Development and implementation of cooperations, associations, and partnerships with other larger, more established, and highly regarded airlines both within and beyond the region to provide an extensive range of

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